Overview
As our Director of Digital Guest Experience, you will lead a high-performing team, responsible for managing, publishing, and curating rich product content, brand and marketing initiatives, promotions, and on-line programs across Lowes Foods and Alex Lee Retail eCommerce sales channels.
Our Digital Guest Experience team also manages and provides functional expertise on the disciplines of product (item) data management, site search, taxonomy, eMerchandising, and promotional experiences. This team is highly influential to our digital capability roadmap, as they are the ‘power users’ of the functionality, tools, and capabilities that are delivered by our Digital Product Management team.
You will develop and leverage relationships with cross-functional leaders and partners in marketing, category management, digital product, analytics, and operations, and will be a champion of our eCommerce capabilities, content, and best practices. Strong communication skills, effective leadership principles, and a high degree of emotional intelligence are essential for the leader in this position.
The ideal candidate will have proven experience managing a team of marketing, digital, and/or eCommerce professionals, along with experience managing complex, cross-functional processes and workflows. Experience with principles of promotional planning and digital user experience are preferred but not required. Experience in the grocery retail space is a plus, but not required. The most successful candidate will be an effective cross-functional leader who works well in a collaborative setting and is comfortable in situations where “the new normal” is continually being re-invented.
This is a great opportunity to join one of the most dynamic and fastest-growing parts of our enterprise, while contributing to a role that directly and positively impacts the lives of our guests and communities we serve.
Responsibilities
Directly manages a team of managers and specialists who are responsible for maintaining and optimizing our vast array of product content, site search/navigation, digital promotions and offers, interactive circulars, and commerce-specific content (interactive recipes, meal planning content, etc.)
Business owner of our online product and merchandising experience including data discipline, cross-channel accuracy, and complex pricing & promotions
Works closely with our category managers to mirror complex assortments, pricing, promotions, and offers across digital touch-points
Works closely with corporate merchandisers to create exclusive online offers, promotional calendars, and other digital plans while maintaining margins and profitability
Develops, manages, and grows key digital merchandising programs (shopper marketing, digital coupons, interactive circulars, meal planning, recipe content, etc.)
Acts as the daily liaison between eCommerce and Marketing to ensure consistency in voice, visuals, brand, key messaging, promotions, and merchandising focus
Drives best practice execution and methodology for search, taxonomy, and core path-to-purchase across web and mobile experiences
Oversees creation of analytics regarding merchandising campaign performance, sales acquisition goals, and scorecards
Works to continually execute, improve, and optimize eCommerce marketing and merchandising campaigns (i.e. subscription services, complete meal offerings, etc)
In conjunction with our Marketing, Brand, and Communications teams, collaborates and negotiates with vendor partners to maximize funding and participation in digital promotions while also developing exclusive offers impacting online or in-person experiences during our eCommerce order lifecycle
Leverages analytics and guest feedback to continuously improve how the Digital Guest Experience team delivers the experience
Serves as subject matter expert on digital merchandising and core eCommerce platform/architecture capabilities in support of new and existing business objectives, including acting as our internal “coach” for other team members and the organization at large
Qualifications
- MBA or degree in Business Administration, Marketing, Information Systems, or related field
- 7 years of hands-on experience and/or in a leadership position for a digital or eCommerce team/organization
- 7 years of leadership experience with direct report responsibility
- 5 years of experience managing relationships with technology providers, partners, and/or digital consultancies
- Familiar with eCommerce, marketing technology, and/or CRM platforms and building/guiding teams responsible for maintaining on-line experiences
- Experience or familiarity with 3rd party marketplaces such as Instacart, Shipt, and DoorDash (preferred)
- Familiar with fulfillment & support aspects of direct-to-consumer eCommerce
- Demonstrated ability to work with and influence senior levels of leadership
- Ability to educate, motivate, and steer resources toward a collective goal
- Experience working cross-functionally in a large organization, providing guidance & direction
- Ability to plan complex promotional campaigns and manage a team to deliver against requirements
- Willingness to “invent” and derive new ways to do business in uncharted territory
- Pleasant, positive, and engaging personality
- Experience making difficult, project-impacting decisions in a timely manner
- Strong problem-solving skills and efficient work ethic
- Ability to communicate clearly and professionally
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