Digital Marketing Manager- SEM

LQ Digital is performance marketing agency with a single mission: To help brands grow by acquiring their best customers. The company is $50M in revenue and is profitable. It's backed by private equity firm Housatonic Partners. LQ Digital has been in business for over 13 years and is headquartered in Oakland, CA with offices in Albuquerque, NM,  Austin, TX, and Shelton, CT.   Why LQ is outstanding at what it does: the company thinks less like marketers and more like economists, driving hard against unit economics and aligning itself with pay for performance models. It’s also sits on a trove of data, which helps guide better business decisions, benchmarks performance and refines lifetime value (LTV) model. The Digital Marketing Manager will define online marketing campaign strategy and guide a team of digital marketing analysts to execute those strategies.  They are results oriented and can define, track, and communicate key performance indicators and success metrics to clients.  They will regularly identify and implement opportunities for optimization, including but not limited to advertising creative and landing page optimization, bid management, and budget allocation. In addition to campaign management, the manager will be essential in developing and teaching junior team members in the ways of direct response digital media. PM19 Personal Characteristics TRUTH Has confidence in their convictions, can drive direction out of ambiguity and is excited by the challenge of questioning the status quo to get more out of marketing campaigns. Leverages data to find the truth and demonstrate insights. HUSTLE This individual knows what hard work looks like and isn’t afraid to put in the extra mile to crush a goal. PRIDE Is proud of the results delivered for clients and knows they are different than most teams. This is done without arrogance and in collaboration. OWNERSHIP Knows how to create urgency for both clients and team members, with enthusiasm and straight talk-whatever the situation dictates. Wants to learn fast and find the next winner. DRIVEN TO IMPROVE Open to candid feedback and brings initiative, humility and a strong desire to learn and grow in a start-up environment.  BEYOND SELF Wants to win as a team, as well as give back, add to and enhance the quality of our LQ way-of-life.