Paid Social Specialist

Company Background LQ Digital is a customer acquisition company with a simple goal: To help brands win more profitable customers digitally. We provide digital media services to acquire customers and contact center service to ensure conversion and delivery. LQ works with large enterprises like USAA, McAfee, The Home Depot, Penny Mac and other leading B2C brands to basically run the entire end-to-end process of ‘manufacturing’ a new customer. Why LQ is outstanding at what it does: the company thinks less like marketers and more like economists, driving hard against unit economics and aligning itself with pay for performance models. It’s also sits on a trove of data, which helps guide better business decisions, benchmarks performance and refines lifetime value (LTV) models. The company is $50M+ in revenue and is profitable. It’s backed by private equity firm Housatonic Partners. LQ Digital is Headquartered in the East Bay, CA with offices in Austin, Texas; Riverside, CA; and Shelton, CT. Clients are addicted to performance marketing. Challenge is that many brands are harvesting the bottom of the funnel demand without making the right investments into building future demand. They haven’t built the right strategy to harness Facebook, or they have struggled with the effectiveness of display and attribution is messy. As a result, a number of brands are either dabbling or cutting back investment. LQ believes the full digital economist strategy requires a complete top to bottom of the funnel strategy, including attracting attention and consideration, so that this demand can be captured through more direct response channels. In addition, if smart marketers are looking for the best CAC/LTV, they need to be exploring the effects between Facebook and Google, and how incremental spend in one affects the other.   This specialist role will be one of the first hires in building out a new department for LQ and presents an opportunity for an individual to grow with the team. It is a role where the candidate will be activating, optimizing and reporting on campaigns across multiple clients. The successful candidate will be coached & mentored by vastly experienced leaders to deliver best-in-class paid social. The Paid Social Account Specialist is responsible for activating all campaign strategy, efficient day to day management of assigned client accounts, with a focusing on delivering against campaign KPIs Personal Characteristics Truth Has confidence in their convictions, can drive direction out of ambiguity and is excited by the challenge of questioning the status quo to get more out of marketing campaigns. Leverages data to find the truth and demonstrate insights. Hustle This individual knows what hard work looks like and leads by example. A leader and a doer. Pride Is proud of the results delivered for clients and knows they are different than most teams. This is done without arrogance and in collaboration. Ownership Knows how to create urgency for both clients and team members, with enthusiasm and straight talk-whatever the situation dictates. Wants to learn fast and find the next winner. Curious This individual is curious about the latest trends in digital marketing. We are looking for an incessant questioner, who is always looking for ways to improve a user experience. Team Player Works collaboratively across departments to turn ideas into action. Be a true team player with the ability to have fun!