Consumer Engagement, Assistant Manager

Company Description

Equipped with legacy as inspiration and modernity as a mainstay, Parfums Givenchy has been redefining avant-garde elegance since day one.

Hubert de Givenchy’s storied ascent to famous couturier began in 1952, when he opened the doors to his eponymous Parisian couture house. Born of aristocratic roots, Givenchy had an appreciation of tradition and tendency for irreverence. Duality was his muse. His “Séparables” invented both women’s separates and the “casual chic” movement, announcing the arrival of a new age of liberated elegance.

Today, Givenchy beauty and fragrance remain cutting edge and couture sartorially innovative, carrying on a legacy that began over 60 years ago. GIVENCHY MAKEUP CREATIVE DIRECTOR, Thom Walker: “We share an appreciation for beautiful yet bold femininity – defined elegance and individuality.”

In 1970, Kenzo Takada instilled a touch of jungle exoticism at the heart of Paris, in Galerie Vivienne. With his colorful prints and his self-professed creative freedom, Kenzo upturned the couture diktats of the time by merrily breaking the rules. In keeping with this cheerful and colorful heritage, Carol Lim and Humberto Leon took over the artistic direction of the House of Kenzo in 2011.

The brand’s first feminine fragrance, called Kenzo, was born in 1988. Then followed a series of creations with a unique and original identity that made a strong impression on the world of perfumery. They all tell an optimistic story and play with a mix of multicultural codes to savor again and again. The bottles themselves are symbols of pure refinement and emblems of the brand’s values.

LVMH Fragrance Brands invites you today to join its North America teams.

LVMH Fragrance Brands is part of the LVMH Group.

Job Description

POSITION OVERVIEW

Lead and execute Consumer Engagement strategies (brand’s influencer, PR and community) for Givenchy and Kenzo in North America, alongside Consumer Engagement Sr Manager/Director

 PRINCIPAL DUTIES AND RESPONSIBILITIES

 Consumer Engagement strategies

• Manage and develop both paid and organic influencer programs that drive strategic brand objectives (this includes vetting influencers for paid campaigns, development of seeding lists, influencers / content creators for e-retail and marketing gaps, influencer attendee lists for events, etc.)
• Reporting on full suite of metrics for influencer, social media & public relations to develop success benchmarks in brand engagement
• Facilitating and supporting content creation from influencers, creators, makeup artists and advocates for brand evergreen and launch programs
• Development of content briefs, campaign channel recommendations and program tactics alongside Consumer Engagement Sr Manager/Director
• Ensuring content approvals and content dissemination internally and that brand needs are met (I.e e-retail support, stores support, etc)
• Partner with Consumer Engagement Sr Manager/Director to develop a makeup artist / editorial program that elevates the brand and aids in better top funnel awareness / consumer net sentiment 
• Ensure editorial presence remains strong, I.e. management / collaboration with any external PR/ media agencies, facilitation of press placements for key launches, liaising with brand ambassadors / makeup artist partners for interviews testimonials, supporting in PR events
• Build and maintain yearly calendar of all Consumer engagement programs for both brands
• Keep press lists up to date for press releases, editor seedings, desksides more
• Refresh and maintain influencer celeb MUA lists to provide Consumer Engagement Sr Manager/Director with strategic and optimized recommendations for campaigns and brand opps
• Work with influencer tools like Tribe Traackr to have finger on the pulse of new emerging talent, platform heroes or key talent, existing Givenchy influencer "brand fans" and for reporting on all earned media work
• Responsible for any tactical brand/consumer engagement work that needs executing including: vendor setup, PO & invoice management, product ordering, fulfillment of influencer box items, influencer boxes, product send-outs from in-office closet, maintenance of priority external recipient lists 
• Facilitation and execution of any day-to-day brand engagement management organizational needs

Forecast & Budget management

• Build monthly forecasts for future programs (preseries, products, POSM) with proposals for all Consumer Engagement aspects, in partnership with Paid Media Manager and Consumer Engagement Sr Manager/Director ; track updates from Marketing & Planning from forecast to launch date in order to ensure best program execution
• Budget management: manage, track budget for media and influencers’ activities.

Reporting

• Monthly, quarterly reporting of Consumer engagement activities as well as by launch program
• Provide market landscape analyses, competition reports and launch campaign trackings, with key insights on brand image execution, activation opportunities, ROI.

Conduct all other job-related activities.

SUPERVISION RECEIVED

Consumer Engagement Sr Manager/Director

Qualifications

• At least 2-4 years' experience in digital / social / editorial in-house for a brand (preferably beauty or fashion)
• Organized and keen at prioritization (many projects happening simultaneously) 
• Excellent at external communications (agent / talent negotiations, conflict resolution, rapport building / enthusiasm etc) 
• Finger on the pulse / industry-engaged (this role requires someone either already very keen on beauty or eager to dive into the world of prestige beauty) 
• Platform knowledge / expertise (should know what a good / bad Instagram engagement rate is, should know how to determine if an influencer will be a successful partner ) 
• Engagement and enthusiasm are imperative 
• Content creation / facilitation skills are also highly requested
• Must be a fast learner and open to receiving feedback 
• Should be someone ready to stretch and grow as this role in this industry is fast –paced, evolving and lends to many opportunities for career growth 
• Based in New York corporate office with travel required based on needs of the business

Additional Information

LVMH Values

• Act in line with LVMH Values – Be Creative & Innovative – Cultivate Entrepreneurial Spirit – Deliver Excellence
• Model behaviors as per LVMH Code of Conduct

LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance and tenure.

While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published salary range of $70k-80k.

All your information will be kept confidential according to EEO guidelines.