What are the responsibilities and job description for the VP Sales and Marketing position at M/I Homes?
M/I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving’s drive to always “treat the customer right,” we have fulfilled the dreams of over 140,000 homeowners and grown to become one of the nation’s leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Houston, Indianapolis, Minneapolis/St. Paul, Nashville, Orlando, Raleigh, San Antonio, Sarasota, Tampa, and Fort Myers/Naples.
Job Summary:
Leads sales department and related activities in a given market through the use of formulated marketing techniques and sales strategies to achieve profit potentials, quotas, and sales goals commensurate with Company objectives.
Duties and Responsibilities
- Leads and motivates sales staff to achieve weekly, monthly, and yearly sales goals. Analyzes staffing needs, develops, and implements product and sales training programs, and enhances sales consultant performance to ensure successful programs and sales goals.
- Reviews market analysis to determine customer needs and volume potential; and product designs, features, and specifications to identify needs and ensure market acceptance.
- Identifies, develops, and implements strategic marketing plans in conjunction with corporate marketing department for all sales area to achieve maximum results; assigns sales staff appropriate quotas, goals, and sales areas.
- Gathers and analyzes competitive information to secure market share and positioning.
- Establishes and maintains division sales and marketing budgets to ensure effective cost controls and operating efficiency.
- Acts as liaison between sales staff and homeowners, to resolve issues, concerns, and questions; ensures company meets the objective of being the market leader in customer care.
- Conducts sales staff meeting: acts as liaison between sales and production departments to coordinate and ensure accurate information.
- Monitors sales contracts and loan statuses to expedite housing starts and closings; ensures timely processing to achieve objectives.
- Directly supervises sales staff through leadership and guidance of operating activities. Carries out supervisory responsibilities in accordance with Company policies and procedures.
- Assist with special projects as requested and perform additional duties as required.
