What are the responsibilities and job description for the Digital Marketing Specialist position at Madison Avenue?
Digital Marketing Specialist
Are you a highly motivated individual with a passion for digital marketing? Do you thrive on developing and executing innovative strategies to drive brand awareness, generate leads, and engage customers? If so, we want you to join our marketing team as a Digital Marketing Specialist!
Responsibilities:
- Develop and implement comprehensive digital marketing strategies tailored to meet specific business objectives and target audiences.
- Manage and optimize pay-per-click (PPC) campaigns across various platforms, including Google Ads, Bing Ads, and social media channels, ensuring maximum performance and return on investment (ROI).
- Utilize lead generation strategies to attract and convert potential customers, collaborating with cross-functional teams to create compelling content that resonates with target audiences.
- Create, optimize, and distribute engaging and relevant content across digital channels, focusing on enhancing online visibility and user experience while incorporating search engine optimization (SEO) best practices.
- Oversee the management of social media channels to maintain a cohesive and effective digital presence, leveraging platforms for brand building, customer engagement, and lead generation.
- Collaborate closely with customer relations and product teams to align digital marketing strategies with overall business objectives and ensure consistent messaging and branding.
- Monitor and analyze digital marketing performance using robust analytics tracking tools, conducting in-depth analysis to derive actionable insights and recommendations for continuous improvement.
Qualifications:
- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
- Proven experience in digital marketing, with a focus on PPC management, lead generation, content development, and analytics tracking.
- Strong understanding of digital marketing tools and platforms, including Google Analytics, Google Ads, social media advertising platforms, and content management systems (preferably Hubspot).
- Excellent analytical skills with the ability to interpret complex data and metrics to drive decision-making and optimize performance.
- Excellent analytical, communication, and collaboration skills.
- Up-to-date knowledge of industry trends, emerging technologies, and best practices in digital marketing.
If you're ready to make a meaningful impact in the digital marketing landscape and drive measurable results, we encourage you to apply today!
Madison Avenue, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Job Type: Full-time
Pay: $53,000.00 - $63,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Parental leave
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Supplemental pay types:
- Bonus opportunities
Work Location: In person