What are the responsibilities and job description for the Marketing Operations Manager position at MAI Capital Management?
GENERAL JOB DESCRIPTION
As a key member of the MAI Marketing Team, the Marketing Operations Manager will oversee the planning and execution of marketing initiatives to drive business growth in collaboration with the Chief Marketing Officer (CMO). In this role, the individual is responsible for the various administrative processes and tasks that keep Marketing running. These include program and project management for various initiatives and campaigns and managing the entry and execution of marketing data and analytics.
In this role, the Marketing Operations Manager is also responsible for implementing and maintaining core Marketing processes and approaches, while working to manage and improve Marketing workflows that support the team and the broader organization. The Marketing Operations Manager has an exciting opportunity to make a significant impact on our firm's future.
MAJOR DUTIES AND RESPONSIBILITIES
As a key member of the MAI Marketing Team, the Marketing Operations Manager will oversee the planning and execution of marketing initiatives to drive business growth in collaboration with the Chief Marketing Officer (CMO). In this role, the individual is responsible for the various administrative processes and tasks that keep Marketing running. These include program and project management for various initiatives and campaigns and managing the entry and execution of marketing data and analytics.
In this role, the Marketing Operations Manager is also responsible for implementing and maintaining core Marketing processes and approaches, while working to manage and improve Marketing workflows that support the team and the broader organization. The Marketing Operations Manager has an exciting opportunity to make a significant impact on our firm's future.
MAJOR DUTIES AND RESPONSIBILITIES
- Lead the planning, project management, and execution of marketing programs, projects, and initiative, including agency work.
- Partner with the CMO to drive Marketing operations, tools, and systems strategy.
- Collaborate with cross functional teams to optimize the marketing funnels to ensure seamless execution.
- Lead the integration of marketing automation and CRM systems.
- Implement new marketing technologies that align with marketing processes and approaches.
- Manage incoming leads and coordinate handoff to sales.
- Review marketing processes to find areas where technology can improve efficiency and effectiveness.
- Design, build, and maintain all marketing performance reports for website performance, content usage, etc.; ensures integrity of data.
- Maintain awareness of current trends in Marketing systems with a focus on product and service development, delivery, support, and application of key technologies.
- Identify and evaluate emerging technologies for potential adoption
- Bachelor’s degree in business, marketing, or a related field.
- 7 years of previous experience in marketing operations, planning, project management, and strategy in product marketing and/or digital marketing.
- 7–10 years’ experience leading and executing marketing strategies, campaigns, and other projects and initiatives.
- Experience utilizing data and metrics to measure impact and determine improvements.
- Solid knowledge of Google Analytics.
- Highly proficient with Microsoft Office suite (Excel, Outlook, Word, PowerPoint, One Note)
- Working knowledge of CRM systems to create and track campaigns.
- Experience with a variety of automation tools, communications platforms, and other marketing and data reporting applications and technologies.
- Experience with Word Press, Smartsheet, and Seismic are a plus.
- Thrives in a fast-paced and dynamic team-based, collaborative environment; works well with a diverse number of people, such as executives, managers, employees, agencies, and vendors to resolve conflicts.
- Strategic and holistic thinker with ability to find connections between different processes and execute plans.
- Results driven with a passion for marketing and proven ability to multi-task and adhere to tight deadlines.
- Exceptional written, verbal communication, negotiation, and presentation skills.
- Demonstrated process and project management skills, including research and data analysis.
- Creative thinking and a proactive approach to problem-solving.
- Passionate about clients and client service focused.
- Strong analytical skills to analyze metrics; able to interpret data/instructions and create reports.
- Maintains absolute confidentiality of client information and safeguards client, employee, and firm data; maintains high ethical standard in all practices.
- Demonstrated professional demeanor, superb work ethic, and high level of personal ethics and integrity.
- Motivated to learn about all areas of the firm as part of a growing and fast-paced team.
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k)
- Health Savings Account
- Paid Maternity Leave
- Paid Parental Leave
- Tuition Reimbursement
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