Social Media Manager

WHO WE ARE:

Mammoth Distribution has been working steadily for several years to help build the cannabis industry one relationship at a time.
We are the exclusive distributor of multiple top-10 California cannabis brands including Heavy Hitters, Almora, and other products in the vape, flower, pre-roll, concentrate and edible categories. By establishing Mammoth as one of the largest and most professional distribution companies with best-in-class products successfully operating in the crowded California market, we are uniquely positioned for optimal growth as the legal cannabis industry continues to expand.

ROLE SUMMARY:

Want to work for one of the most loved cannabis brands in California? The Social Media Manager will play an integral role in managing the social media accounts across our brand portfolio (Heavy Hitters, Almora, Surplus.) This position will also assist with our digital marketing efforts emphasizing the need for a positive ROI. The position will be tasked with delivering consistent, high-quality content, increasing both our audience engagement and our social following, addressing inquiries, and delivering against campaign objectives. The ideal candidate will have a proven track record across multiple channels and will be comfortable managing complex projects involving cross-functional stakeholders.

WHAT YOU’RE GOOD AT:

• Creating engaging content across multiple platforms and online communities
• Working within tight budgets in an entrepreneurial environment
• Assuming accountability and working autonomously
• Implementing feedback from key stakeholders
• Adhering to defined brand guidelines with a strict focus on attention to detail
• Managing multiple projects, timelines, and workstreams
• Staying organized in a fast-paced environment
• Using good judgment in narrow timeframes under pressure
• Solving problems creatively

CRITICAL OUTCOMES:

• Creating top quality content that feeds into impactful, audience driven, channel-specific campaigns
• Delivering against marketing objectives and KPIs such as reach, engagement and community growth
• Presenting monthly content calendars to leadership
• Developing unique campaigns to drive acquisition/retention
• Following brand standards for consistent messaging
• Incorporating brand elements (photography, illustrations, graphic elements, typography and copy) into well-designed and constructed communications
• Keeping on top of trends across platforms so that content is tailored by channel
• Adjusting strategies based on ROI, social listening, and monitoring

WHAT YOU'VE DONE/QUALIFICATIONS:

• 3 years of digital communications/social media experience
• Must be passionate about cannabis (cannabis industry experience is a plus)
• Extensive experience managing a social following with a deep understanding of all platforms
• Experience building an audience and doing so with a consistent theme across content creation
• Passionate about building engagement and driving conversations
• Experience with social media management software/planning tools (i.e. Sprout Social)
• Strong creative background and a proven track record establishing and executing social media strategies
• Understands the "always on" nature of social media with a willingness to work off-hours as needed to ensure channel security, and timeliness of messaging
• Experience using design and video editing software (i.e. Adobe Creative Suite)
• Proficient in Microsoft Suite
• Experience with SEO and SEM is a plus
• Experience with programmatic ad buying and Google Analytics is a plus
• Graphic Design experience is a plus
• Excited to work in a fast-paced entrepreneurial environment
• Excellent verbal and written communication skills
• A good listener able to take constructive feedback
• Strong attention to detail (triple checks work)

Please include links to past professional or personal social media accounts with your resume to be considered

WHAT YOU’LL BE DOING: (ESSENTIAL RESPONSIBILITIES)

• Creating and developing channel specific, on trend, on brand, and on strategy creative content
• Executing all social media activities (i.e. posting, sharing, engaging, etc.)
• Budget planning and resource allocation (including paid media)
• Developing and executing a consistent visual identity across all platforms
• Analyzing campaign performance metrics and leveraging data to guide decisions that increase engagement and deepen our connection with followers
• Proactively working with marketing, design, and external partners to maintain a content pipeline
• Responding to inquires/comments through social channels
• Analyzing data to enhance engagement and reporting on the success of campaigns
• Monitoring competitor activities
• Taking responsibility for decisions, actions, and results

PHYSICAL REQUIREMENTS:

• Able to lift, push, pull up to 15lbs
• Able to work on a computer for eight (8) hours daily
• Clear verbal and written communication and presentation skills
• Able to speak on a phone for eight (8) hours daily
• Good vision and hearing
• Ability to drive a vehicle and travel throughout territory (this may be >100 miles in a day)

Mammoth Distribution provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

DISCLOSURE TO JOB APPLICANTS PURSUANT TO THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA)

As part of your job application and the Company’s evaluation of your candidacy, the Company collects, receives, maintains, and uses the following types of Personal Information about you for the business purposes identified for each category:

Category: Personal Identifiers

Examples: Name, alias, postal or mailing address, email address, telephone number, social security number, driver’s license or state identification card number, passport number.

Category: Pre-Hire Information

Examples: Job application, resume, background check results, job interview notes, and candidate evaluation records

Business Purpose: Same as above

Category: Employment History

Examples: Information regarding prior job experience, positions held, names of prior supervisors, reference information, skills and when permitted by applicable law your salary history or expectations

Business Purpose: Same as above

Category: Education Information

Examples: Information from resumes regarding educational history; transcripts or records of degrees, vocational certifications, licenses obtained

Business Purpose: Same as above

If you become employed by the Company, the Company will notify you of additional categories of Personal Information that it collects, receives, and maintains for business purposes