What are the responsibilities and job description for the Sr. Marketing Campaign Manager, ABM position at Manhattan?
We create possibilities that move life and commerce forward
Welcome to Manhattan Associates. Our supply chain commerce technology positively affects how people on six continents work, shop and live. If you want to tackle complex problems, push limits and redefine what's possible, you've come to the right place.
Are you a revenue-focused marketer who thrives when collaborating closely with sales and product teams? Do you exhibit creativity when developing new strategies and demand generation campaigns for reaching your target markets and ICPs? Are you agile and results-oriented with an eagerness to maximize pipeline and ROI of your efforts?
Manhattan Associates' Marketing Team is seeking aSenior Campaign Marketing Manager who will develop, implement and optimize industry and solution-specific marketing and ABM strategies and campaigns, collaborating closely with your sales counterparts in order to drive pipeline within Manhattan's Omnichannel Retail solutions.
JOB DESCRIPTION:
- Develop and execute demand generation marketing programs that drive pipeline growth and resonate with our Ideal Customer Profile (ICP)
- Generate leads by creating integrated marketing campaigns that leverage tactics such as - email (drip & nurture), advertising, social, events, trade shows, etc.
- Drive ABM strategies and manage digital agency relationship to develop, maintain and grow digital buyer journeys
- Develop Always On as well as Targeted Outbound campaigns.
- Build buyer-personas (with Product Marketing), audience segment profiles, account and contact lists for effective campaign targeting
- Analyze, measure and report-weekly, monthly, & quarterly-on effectiveness of campaigns and impact on sales cycles. Must be skilled at using campaign analytics to optimize advertising, offers, landing pages and CTAs.
- Recommend new ideas and implement fresh approaches for creatively marketing and positioning Manhattan solutions
- Cultivate positive, collaborative relationships with product and sales owners
- Gain deep understanding of Manhattan's product and solution suites, apply market research and competitive intelligence position solutions and develop campaigns
- Develop campaign positioning, write campaign persona-based messaging and copy to differentiate Manhattan's solutions
- Management of end-to-end campaigns and overseeing all aspects of campaign follow-up (via Market Development or other resources)
JOB REQUIREMENTS:
- Bachelor's degree in marketing, business administration, or related field.
- 5 years experience in B2B marketing and/or in a field marketing role with a heavy emphasis on digital marketing and ABM.
- Experience marketing enterprise cloud-based retail software.
- Demonstrated track record in driving pipeline through marketing execution and industry thought leadership, preferably to a global customer base.
- Savvy about deploying the right media mix that produces results.
- Results oriented: ability to track results, derive actionable insights from resulting data, quantify meaningful impact.
- Experience managing/owning a pipeline and presenting results, challenges and opportunities to a large group of stakeholders.
- Experience with marketing technology, such as Salesforce and ABM platforms such as Demandbase
- Must be an excellent team player who is dependable, confident, committed, flexible, innovative, and detail oriented.
- Excellent written and verbal communication skills.
- Excellent organizational skills and ability to influence stakeholders outside of Field Marketing team.
- Agency experience a plus
- Experience working with cross-functional and virtual teams.
- Strong project management skills a must.
#LI-GW1
Committed to diversity and inclusion
At Manhattan, it's about more than just the work. From cultural celebrations to interest groups to volunteer
opportunities, your true self is always welcome here. Our team members' backgrounds, experiences and
perspectives add to us as a whole and make us unique.
We are proudly an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin,
disability, or status as a veteran. In the United States, Manhattan Associates participates in the Employment
Eligibility Verification Program (E-Verify) operated by the Department of Homeland Security in partnership with the
Social Security Administration. Participation in the E-Verify Program allows Manhattan to confirm the employment
eligibility of all newly hired employees after the Employment Eligibility Verification Form (Form I-9) has been
completed.
Manhattan Associates is at the forefront of the most innovative supply chain technologies in the industry. We pride ourselves on promoting a culture that encourages open minds, fosters superior communication and creates opportunity for growth. We are proudly an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a veteran. In the United States, Manhattan Associates participates in the Employment Eligibility Verification Program (E-Verify) operated by the Department of Homeland Security in partnership with the Social Security Administration. Participation in the E-Verify Program allows Manhattan Associates to confirm the employment eligibility of all newly hired employees after the Employment Eligibility Verification Form (Form I-9) has been completed.
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