What are the responsibilities and job description for the Marketing Associate position at Marathon Energy?
Job Title: Marketing Associate
Syracuse, NY or Woodside, NY (Hybrid)
Role:
Marathon Energy is seeking a dynamic, highly organized Marketing Associate to join our growing organization. The Marketing Associate helps develop, implement and manage various marketing campaigns and special projects. Reporting to the Director of Marketing, the Marketing Associate will work cross functionally with internal marketing, sales, operations, and customer service teams as well as various external vendors and agencies to ensure marketing priorities and business objectives are met. This position requires a self-motivated individual with a wide range of marketing experience including communications, advertising, branding and customer marketing.
Duties and Responsibilities:
- Assists in the planning, execution and management of various marketing projects and campaigns
- Works closely with the sales team on lead generation and campaign management efforts compiling reports on campaign performance and results
- Analyzes multiple touchpoints in the customer journey to enhance the customer experience
- Conducts research to identify and analyze the competitive landscape in new and existing markets
- Assists in the development and management of the annual marketing budget
- Develops new and strengthens existing relationships with media contacts and membership contacts
- Supports with content creation as necessary (blogs, webinars, marketing collateral)