MARKETING SPECIALIST

QUALIFICATIONS: High School Diploma or G.E.D. required. Associates or Bachelor’s Degree in Marketing or related field preferred or at least two years of experience in a marketing, communications, event planning, media, or public relations role preferred. Experience in healthcare field beneficial. Must have excellent writing, proofreading and editing skills. Proven ability to communicate through written word. Proficient in creating content specific to public social media business pages. Knowledge of marketing principles, digital media and email campaigns required.

Advanced PC skills (proficient using Microsoft Windows, PowerPoint, Word, Excel, Outlook, and the Internet) required. Basic knowledge of graphic design preferred and experience with Adobe Creative suite desired, or demonstrated desire to learn. Familiarity with print and digital production, or demonstrated desire to learn. Experience with Facebook Business Suite Tools, Google Business, YouTube, LinkedIn and WordPress desired, or demonstrated desire to learn.

ADA ESSENTIAL FUNCTIONS

• Hearing within normal limits with or without use of corrective hearing devices.
• Vision: adequate to read 12-point type with or without use of corrective lenses.
• Must be able to verbally interact with staff, clients and public.
• Manual dexterity of hands/fingers for writing and data entry.
• Able to lift up to 20 lbs.
• Sitting 10 to 25% of the day.
• Standing/walking 10 to 25% of the day.
• Pushing up to 25 lbs.
• Pulling up to 25 lbs.

ESSENTIAL RESPONSIBILITIES:

• Works at the direction of the Strategic Development Director to deliver consistent, positive messaging, and promote Marimn Health facilities, services, programs, and providers.
• Responsible for day to day marketing efforts. Collaborates with members of marketing and communications team to create marketing campaigns.
• Ensures organization’s brand integrity including strict and consistent logo usage with all MH marketing materials, swag, social media, etc.
• Maintains/updates website and social media outlets consistently to ensure accuracy as well as high-quality, regular, and relevant content.
• Assists in development and review of internal and external communication to ensure consistency (i.e. flyers, community event notices, etc.).
• Assists in writing content, including blog posts, marketing emails, brochures, website pages, etc.
• Assists with event planning and coordination.
• Help create social media creative and written content for public social media business pages, including filming/creating videos, taking photos, writing posts, etc.
• Coordinates with Marimn Health team and external partners to ensure timely and appropriate promotion of new products, services, providers, and special events.
• Facilitate work with outside vendors/contractors who provide marketing services.
• Keep up-to-date with current marketing techniques and new technologies. Utilize analytics data and industry standards to inform best practices.
• Keep apprised of health information privacy laws and how they relate to healthcare marketing practices.
• Other duties as assigned.