Senior Manager, Global Paid Search

Job Number 23029024

Job Category Sales & Marketing

Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States

Schedule Full-Time

Located Remotely? Y

Relocation? N

Position Type Management

JOB SUMMARY

This Senior Manager, Global Paid Search will help lead the strategy, optimization, and evolution of Marriott’s paid search program. The global search engine landscape is rapidly growing in complexity with new, sophisticated ways to reach consumers across the world. As part of the world’s largest hotel company, this role will focus on generating performance and profitability for all 8,000 hotels worldwide, based on consumer search demand from global markets. This role will manage multiple search partners and align closely with several internal teams across Consumer Operations, Global Brand & Marketing, Digital, Loyalty, Analytics, as well as members of Marriott’s franchise community. A portion of this role will focus on driving engagement and business for a specific set of Marriott brands among consumers who are researching travel online. The position reports directly to the Director, Global Paid Search.

CANDIDATE PROFILE

Education and Experience Required

• 4-year degree from an accredited university in Business Administration, Marketing, or related major and 4 years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance.

OR

• 6 years of relevant professional experience in of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.

• Experience in successfully managing paid search campaignsand leading business initiatives.

• Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity.

• Experience leading projects and gaining alignment with large cross-functional teams.

• Experience using Microsoft Excel and other data and reporting tools to analyze performance, measure impact and implement improvements.

CORE WORK ACTIVITIES

Paid Search Strategic Contributions

• Demonstrates robust knowledge of paid search (SEM) optimization, campaign tracking, audience targeting, data analysis, reporting/measurement and innovating with new technology.

• Plays a leading role in managing key relationships with vendors such as Google, Bing, Yandex, Naver and Baidu. Leverages technical knowledge to drive strategic and tactical optimizations of paid search campaigns.

• Collaborates with other paid media team members to develop strategic direction and coordination of campaigns worldwide.

• Leverages effective paid search tactics to generate visibility for certain Marriott brands, driving consumers to web sites that describe the brands.

• Creates effective business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.

• Develops goals and objectives for several paid search programs with wide-ranging Key Performance Indicators (KPIs) - from driving awareness to loyalty acquisition, to profit-based performance.

• Partners with key stakeholders to communicate strategic value of paid search efforts, to cultivate internal knowledge and advocacy for paid search efforts. Collaborates with in-region teams worldwide.

• Provides subject matter expertise on paid search strategies to members of Global Brand & Marketing, Analytics, Digital, Marketing Platforms, Loyalty, IT, and other groups as appropriate.

• Leads key strategic projects in bidding strategy, creative, landing page optimization, and audience segmentation efforts.

• Makes decisions based upon data and analysis, driving strategic insights for Marriott, both within and outside of the paid search program.

• Ensures messaging and performance are aligned with company priorities and complements other Marriott marketing channels.

• Ensures Marriott’s agency partners are educated on and aligned with Marriott’s global strategy.

• Ensures successful execution of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.

Paid Search Program Execution & Analysis

• Manages successful execution and coordination of several complex paid search campaigns in support of all Marriott brands, promotions, various lines of business, and 8,000 properties worldwide.

• Manages large scale, high dollar media budgets and executes campaigns within existing budget parameters. Through targeted online media campaigns, generates additional visibility and business for specific Marriott brands.

• Ensures achievement of annual paid search targets for Marriott’s paid search program in the US and internationally.

• Analyzes campaign results to maximize sales and other valuable actions on Marriott.com. Communicates updates and provides direction and insights to campaign stakeholders, based upon data-driven decisions.

• Stays updated on paid search best practices, new products, policies for major search engines, and industry news. Provides ad-hoc summaries about important paid search industry changes and identifies new search opportunities.

• Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

• Plays a lead role in evaluating industry and competitor paid search efforts.

• Helps to lead efforts on mobile optimization and innovating via emerging technology and trends.

• Executes in-market tests to gain learnings and improve campaign efficiencies.

• Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

• Participates as a member of a team to move toward completion of common goals, while fostering cohesion and team collaboration.

Interaction with Key Corporate Stakeholders and Regional Field Marketing Efforts

• Helps lead coordinated efforts with Marriott’s Organic Search, Paid Media, and other internal marketing team strategies.

• Partners internally with Global Brand & Marketing, Loyalty, Digital Services, Marketing Platforms, IT, Insights & Analysis, Regional and other Field marketing teams.

• Works with the Digital Team, as appropriate, to develop, test and enhance new digital experiences across platforms.

• Overseas coordination with the Field to coordinate campaign efforts and increase Marriott’s overall presence in search engines.

• Proactively communicates with the Regional and Field marketing teams regarding corporate paid search efforts, learnings and regular performance updates.

• Develops and fosters relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.

Vendor Relationship Management

• Supervises external media agencies to execute paid search programs against objectives.

• Manages search engine relationships with Google, Bing, Naver, Baidu and more.

• Supervises relationship with external bid management platform.

• Coordinates partnerships with other Marriott vendors for brand protection, competitive intelligence, emerging trends, etc.

• Collaborates with other Marriott digital marketing agencies and partners to ensure strategic alignment.

Delivering on the Needs of Key Stakeholders

• Communicates effectively with Marriott brand marketing teams.

• Understands and meets the needs of key stakeholders.

• Informs and/or updates leaders on relevant information in a timely manner.

• Determines priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule.

• Collaborates with internal partners and stakeholders to support business/initiative strategies.

• Communicates concepts in a clear, persuasive, engaging manner that is easy to understand, through a variety of methods

• Generates and provides accurate and timely results in the form of reports, presentations, etc.

• Demonstrates an understanding of business priorities.

• Uses problem solving methodology for decision making and follow up.

Maintaining & Delivering on Goals

• Leads specific team projects and goals, while assisting with meeting or exceeding department goals. Coordinates with Marriott brand teams on their goals.

• Manages time effectively, conducts activities in an organized manner, timely submits deliverables, ensuring deadlines are met.

• Promotes the documenting of project progress accurately.

• Provides relevant information to supervisors and co-workers in a timely manner.

Demonstrating and Applying Discipline Knowledge

• Provides technical expertise and support to persons inside and outside of the department.

• Demonstrates advanced technical knowledge of job-relevant issues, products, systems, and processes.

• Demonstrates knowledge of function-specific procedures, policies, and legal requirements.

• Keeps up-to-date technically and applies new knowledge to the job.

Additional Responsibilities

• Demonstrates self-confidence, energy, positivity, and enthusiasm.

• Creates and promotes an environment of collaboration, trust, respect, opportunity, and inclusion, that emphasizes continuous improvement.

• Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.

• Adaptability - maintains performance level under pressure or when experiencing changes or challenges in the workplace.

• Presents ideas, expectations, and information in a concise, organized manner.

• Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

• Performs other reasonable duties as assigned by manager.



California Applicants Only: The salary range for this position is $93,713.00 to $204,107.00 annually.

Colorado Applicants Only: The salary range for this position is $93,713.00 to $185,551.00 annually.

New York City & Westchester County, NY Applicants Only: The salary range for this position is $113,393.00 to $204,107.00 annually.

Washington Applicants Only: The salary range for this position is $93,713.00 to $204,107.00 annually. In addition to the annual salary, the position will be eligible to receive an annual bonus. Employees will accrue 0.4616 PTO balance for every hour worked and eligible to receive minimum of 7 holidays annually.

All locations offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, educational assistance, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law. Marriott International considers for employment qualified applicants with criminal histories consistent with applicable federal, state and local law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?

Salary : $93,713 - $204,107