Digital Merchandiser

Mars
Franklin, TN Remote Full Time
POSTED ON 3/2/2023 CLOSED ON 5/29/2023

Job Posting for Digital Merchandiser at Mars

At Mars Petcare, a Digital Merchandiser plays a critical role in helping to maximize the digital exposure and performance of our portfolio by ensuring flawless execution of “perfect page” principles – best-in-class content, site navigation and architecture, product information, and ratings & reviews.  Also in scope is helping to define the future of our digital merchandising principles through test & learns, as well as measuring and reporting of our digital merchandising strategy (content improvement over time, ratings & reviews compliance, organic search strategy, test & learn implementation, etc.) to our customer teams and broader organization.

What are we looking for?

  • Bachelor's Degree preferred

  • Experience in managing brand portfolios of products online

  • Have strong functional/technical understanding of eCommerce fundamentals

  • Understand core business metrics and how these can be influenced through digital content and shelf principles

  • Prior and demonstrable experience at a large CPG organization, retailer or agency with exposure to teamwork, systems, data, insights and learnings

  • Ability to benchmark market best practices in search, placement, content & merchandising

  • Good communication skills to educate & report across all key metrics

  • Strong negotiator where the outcome is felt as positive from both sides

  • Balanced analytical/conceptual skills to understand and then optimize page performance

  • Proven project management skills, attention to detail and exceptional organizational skills

  • Comfortable in a fast-paced, dynamic and ambiguous environment

What will be your key responsibilities?

  • Perfect digital page: working with our internal content team to secure best-in-class digital assets, syndicating those digital assets to our customers, and driving content improvement over time to drive conversion with our brands.

  • Ensure all new products, transitioning items, and discontinued products are live and updated on retailers’ websites at the respective launch/discontinuation dates.

  • Drive efficiency in content syndication and ratings & reviews, identifying opportunities to make our content process more simplified to improve our speed to market.

  • Monitor and analyze our portfolio and competitors’ search & merchandising strategy around key criteria: content quality, integrity, availability, placement & search, pricing. Monitor and anticipate new digital merchandising trends and winning tactics, partnering with the customer team, OneInsights team, and the retailer to bring them to life.

  • Serve as a key cog in our ‘always-on optimization’ content process, leveraging both internal and competitive insights to continually improve how our brands come to life through our retailer’s websites.

  • Define and coordinate the execution of our Digital Merchandising strategy on retailer websites and coordinate search principles and tools, including design and execution of cross-sell / upsell activities.

  • Work with key stakeholders to define and implement ‘test and learn’ improvement strategies and opportunities. Define and continuously measure KPIs to assess retailer digital content and shelf strategies and execution capabilities.

What can you expect from Mars?

  • Work with over 130,000 diverse and talented Associates, all guided by The Five Principles.

  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.

  • Best-in-class learning and development support from day one, including access to our in-house Mars University.

  • An industry competitive salary and benefits package, including company bonus.

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Salary.com Estimation for Digital Merchandiser in Franklin, TN
$54,168 to $72,169
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