What are the responsibilities and job description for the Marketing Director position at Marucci Sports, LLC?
We are seeking a Marketing Director to execute marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes. You will be responsible for supporting product marketing in preparation for Marucci and Victus launches, special projects, photoshoot planning and initiatives in emerging markets/new verticals.
Responsibilities
- Lead GTM strategies and timeline for all channels (Direct, Retail, Team Sales, Clubhouse)
- Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects
- Category/Product Campaigns
- Create positioning, messaging, look and feel
- Guide creative process
- Pitch internal stakeholders an integrated, comprehensive plan
- Athlete activation and agent relationship management
- Photoshoot planning, on-site support and facilitation
- Manage special projects start to finish as opportunities arise
- Opportunity to lead emerging market/new vertical
- Event or activation leadership (ex: sales meetings, tradeshows, Marucci World Series)
- Oversee day-to-day operations and deliverables of team
- Support VP of Marketing
Requirements
- 8 years of progressive experience in Product Marketing
- 3-5 years of leadership experience with supervision of direct reports
- Working with creative teams
- Leading marketers
- The ideal candidate would also have experience in the following areas
- Campaign creation
- Video/Photoshoots
- Brand management
- Digital marketing strategies
- Extensive experience organizing and leading photo/video shoots
- Exceptional written and verbal communication
- Experience managing multiple projects simultaneously
- Strong organizational skills
- Proven ability to manage budgets
- Ability to multitask and thrive under tight deadlines and changing needs
- Accountability and sense of ownership
- Bachelor's degree in marketing or relevant field
- Knowledge of baseball players, teams, rules, etc. is a plus but not required
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