What are the responsibilities and job description for the SEO Platform Architect position at McClatchy?
Description
McClatchy IT creates, deploys, and maintains software that powers over seventy periodical Web sites, including miamiherald.com, charlotteobserver.com, and newsobserver.com (Raleigh, NC). All of the Web sites are hosted and monitored in enterprise-class data centers.
Additionally, McClatchy IT supports all of the Web sites with hands-on technical training, consulting services, and 24/7 customer service.
Our work location preference would be remotely based in the Central time or Eastern time zones.
As an SEO Platform Architect, you will be responsible for ensuring the technical optimization and performance of McClatchy's websites and internet properties. You will conduct technical SEO audits, stay up-to-date with industry best practices, analyze performance using analytics tools, implement coding and site performance solutions, and effectively communicate your expertise to McClatchy partners and stakeholders.
Responsibilities and Duties:
- Optimize websites and internet properties to meet industry best practices for digital media sites, including core web vitals and accessibility standards.
- Perform regular technical audits and competitive analyses to identify areas for improvement.
- Troubleshoot technical SEO issues, resolve deficiencies and address bugs.
- Collaborate with web developers to implement recommendations related to visibility, indexability, and error handling.
- Prioritize recommendations strategically in collaboration with marketing teams.
- Assist solutions and technical architects in SEO development, deployment, and maintenance.
- Stay updated on technical SEO market trends and industry best practices.
- Present research, recommendations, and performance reports to teams with varying levels of technical SEO understanding.
Job Skills:
- Extensive experience and advanced knowledge in all aspects of SEO, including technical SEO, on-page optimization, off-page optimization, keyword research, content optimization, and SEO analytics.
- Proven track record of developing and implementing successful SEO strategies that have driven significant organic search growth.
- In-depth understanding of technical SEO elements, including website architecture, crawlability, indexing, XML sitemaps, schema markup, and site speed optimization.
- Proficiency in advanced SEO analytics tools, such as Google Analytics, Google Search Console, and third-party SEO platforms.
- Strong business acumen, with the ability to align SEO strategies with overall marketing and business goals.
- Continuous learning mindset, staying updated with the latest SEO trends, algorithm updates, and industry best practices.
- Proficiency in HTML/CSS, and working knowledge of JavaScript and its impact on SEO.
- Experience with back-end programming languages is beneficial.
- Experience working with CMS software, website architecture, and integrations.
- Ability to utilize metrics and analytics to solve problems and measure efficacy.
- Excellent communication and presentation skills, with the ability to convey complex SEO concepts to stakeholders at various levels of technical understanding.
- Ability to work independently with minimal oversight.
- Organized, deadline-driven, and detail-oriented.
Education:
- Bachelor's degree in computer science, programming, web development, or equivalent practical experience.
Experience:
- Minimum of 2 years of front-end development experience.
- Minimum 3 years of dedicated SEO experience in the areas of technical SEO, content SEO, local SEO, and off-page SEO.
- Nice to have: Certifications in SEO.
- Nice to have: A portfolio demonstrating experience in improving website performance would be helpful.
- SEO tools: 6 years (Preferred)
What we’ll bring:
As an employee at McClatchy, you will join a supportive, flexible, collaborative team. McClatchy strives to be an employer of choice, and our benefits package is made with this goal in mind. With a focus on well-being and daily life, our package options include healthcare coverage for employees and their families, financial protection from expected and unexpected expenses, multiple no-cost wellness resources and even coverage for four-legged friends.
About McClatchy:
Our impact is growing every day. We have 30 growing news markets. Over 65 million monthly readers. 56 Pulitzer Prizes. A strong portfolio of dynamic partnerships and smart investments. Our award-winning journalism, digital reach, and commitment to innovative growth have never been stronger.
As a member of the McClatchy family, you are part of an exciting culture dedicated to creating a work/life balance and consistent opportunities for growth — a place where you have a voice and the ability to impact our future. It’s an exciting time to be here. Our company is experiencing the most transformative period in its history. We’re growing rapidly in the digital space and delivering award-winning journalism in innovative ways.
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