Job Posting for Marketing Specialist at McDaniels Marketing
Careers
Submit Resume
Account Executive, Business Development
Marketing Specialist
Marketing Specialist
REPORTS TO: Beth Geier, Vice President
Position Summary
This marketing specialist position is responsible for supporting the client service team and agency new business growth in a variety of ways from assisting with the management of projects and preparing proposals to prospecting potential new business contacts. These activities will be done in collaboration with our existing account management teams. Plans and proposals will be prepared through careful market research and data interpretation. Information and insight regarding the evaluation of demographics, industry markets and competition, pricing, and campaign effectiveness will deliver ROI through measured performance and effective marketing decision-making.
General office support will be another duty of this position.
Responsibilities
Integrate data into our agency management system
Preparing and executing media plans
Preparing printing, direct mail, and display proposals and managing production purchases
Vendor management
Client contact/account service support – when requested
Making presentations and fielding questions, instilling confidence
General clerical support for accounts receivables including preparing and sending client invoices
General office/operations support – assisting Accounts Receivables & Facilities Manager as requested, including some office filing and organization on occasion
General copywriting and proofreading, including but not limited to agency social and monthly blog
New business research within targeted industry niches and geographical territories
Support new business solicitation efforts through direct mail, email, and social media
Identifying new market opportunities
Conducting market research to analyze competitive markets; determine brand perceptions; evaluate market penetration; understand customer needs and beyond
Ability to manage and coordinate RFP’s
Create dynamic written proposals
Building marketing dashboards that visualize KPIs
Current understanding and implementation of pay-per-click, search engine optimization, social media, Google analytics, and data analysis
WORKING CONDITIONS
This is a deadline/results-driven and competitive industry; you will never be bored.
To be successful in establishing yourself in this position, in-person collaboration with the team is necessary which requires the candidate to work at the main office of McDaniels Marketing in Pekin, IL 5 days a week. Remote work and flextime opportunities will be afforded once acclimated to the position, team, and clients. Additional hours at trade shows, conferences, and trips to and from client locations will also be required on occasion.
POSITION REQUIREMENTS
BS in Business, Marketing, or Advertising
Minimum 1-3 years in marketing, research, and/or sales is preferred
Exceptional knowledge of marketing, sales, and business processes
Experience with web analytics and other online strategies
General understanding of PPC & SEO management, reporting, and analytical tools
Excellent written, oral, and presentation communication abilities
Strong analytical and critical thinking skills, detail-oriented
Strong project management, business writing, and reporting skills
Solid business acumen, with problem-solving ability and decision-making skills
Interpersonal savvy, ability to collaborate in a team environment
Computer savvy; Microsoft Office skills
Deadline driven, able to multitask and handle the pressure of the industry
Ability to travel as required
BENEFITS
Competitive Salary
401K and Profit sharing
Health insurance
Quarterly bonuses
Paid time off plus paid holidays
Flexible hours
Fun, fast-paced environment
The opportunity to work with some really cool, talented people who know how to get results
Learn multiple industries including healthcare, agriculture, finance, tourism and more
required field
* Name
* Phone
Website
* Email
* Address 1
Address 2
* City, State, Zip
* What position are you interested in?
* Resume
Cover Letter
Portfolio
Submit
Reset
Salary.com Estimation for Marketing Specialist in Pekin, IL
$65,748 to $89,979
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right.
Surveys & Data Sets
Sign up to receive alerts about other jobs that are on the Marketing Specialist career path.
Click the checkbox next to the jobs that you are interested in.
Sign up to receive alerts about other jobs with skills like those required for the Marketing Specialist.
Click the checkbox next to the jobs that you are interested in.