Media Works LTD, a highly respected, fast paced, energetic integrated media agency located in Baltimore, MD is looking for a Content Writer to join our team. Our agency thrives off collaboration, communication, and culture. We are dedicated to giving back to our community through Acts of Kindness, building a connected team with social gatherings, and promoting development and growth through educational training and personal enrichment.
Media Works believes that diversity of skill and background contributes to a strong culture. The agency prides itself on a transparency with clients and its own employees. To protect and enrich culture, Media Works develops employee events and functions of all types, from impromptu agency luncheons to cooking contests or team outings. The agency maintains a commitment to community service, offering several opportunities for employees to get involved, and reserves one work day for community service.
We are looking for a Digital Marketing Analyst with 3-5 years’ experience.
Function:
This role will work across all agency account teams and members to review campaign data and provide analytical expertise. They will be a story-teller with data, helping account teams communicate to their clients what the data means for their business.
Position Requirements/Responsibilities
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Review and understand all data points (client data, campaign data, platform data, etc.) and apply analytical skills to interpret results.
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Work across a variety of account teams to provide reporting & analytics solutions.
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Create and maintain reporting templates via agency dashboard, including QA of data streams.
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Collaborate with account teams to provide campaign strategies, optimizations, and recommendations across varied media types.
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Keep up with Google Analytics updates and implement new offerings available across client GA accounts.
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Create and execute new reporting & analytics processes for the agency.
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Research and recommend new ad tech as needed.
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Stay up to date on industry trends to help educate clients and create thought leadership pieces.
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Ability to setup client tracking via Google Tag Manager, Google Analytics, and general site tagging
Qualifications (Required):
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3-5 years experience in an analytics and/or marketing intelligence role
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Experience creating marketing dashboards and integrating data in a data visualization tool, such as Datorama
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Demonstrated success in analytical thinking and data story-telling
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Ability to manage complex data sets
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Knowledge of paid media channels, KPIs and measurement strategies
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Strong written & spoken communication skills across internal teams and clients
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Experience working with Google Analytics, Google Tag Manager, event tracking
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Bachelor’s degree, preferred area of study: advertising, marketing intelligence, marketing analytics, computer science
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Ability to understand cross-platforms paid media campaigns
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Advanced Excel skills
Preferred:
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Experience in Datorama
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Agency Experience
Employees are offered a competitive benefits package including a fully paid health insurance premium.
Media Works is an Equal Opportunity Employer. Qualified applicants, please send resume and cover letter to careers@medialtd.com