What are the responsibilities and job description for the Director Marketing - Rare Disease position at Mediabistro?
We are seeking an experienced and strategic
Director of Marketing - Rare Disease
to join my client's exciting and growing marketing team. This person will help drive the commercial success of their key rare disease asset(s). This role requires a visionary leader with a deep understanding of the rare disease landscape, as well as the ability to develop and execute marketing strategies that resonate with patients, healthcare professionals, and key stakeholders.
Key Responsibilities:Strategic Planning:
Develop And Implement Comprehensive Marketing Strategies That Align With The Company’s Business Objectives And Growth Targets In The Rare Disease Space.Brand Development
Lead the creation and management of brand identities for their rare disease products, ensuring consistent messaging across all channels.Market Research:
Conduct thorough market analysis to identify opportunities, trends, and challenges within the rare disease market.Product Launches:
Plan and execute successful product launches, including the development of go-to-market strategies, promotional materials, and educational resources.Stakeholder Engagement:
Build and maintain relationships with key stakeholders, including patients, healthcare professionals, advocacy groups, and industry partners.Digital Marketing:
Oversee the development and execution of digital marketing campaigns, including social media, content marketing, and online advertising.Cross-Functional Collaboration:
Work Closely With Cross-functional Teams, Including Sales, Medical Affairs, And Regulatory, To Ensure Alignment And Successful Execution Of Marketing Strategies.Budget Management
Manage marketing budgets, ensuring efficient allocation of resources to maximize ROI.
Qualifications:Experience:
Education
Minimum of 8-10 years of marketing experience in the biotechnology or pharmaceutical industry, with at least 5 years in a leadership role focused on rare diseases.Education:
Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.Expertise:
Deep understanding of the rare disease market, including regulatory requirements, patient advocacy, and market access challenges.Skills:
Strong leadership, communication, and analytical skills, with the ability to think strategically and execute tactically.Innovation:
A creative and innovative mindset, with a passion for making a difference in the lives of patients with rare diseases.Travel:
Willingness to travel as needed (up to 25%)
Director of Marketing - Rare Disease
to join my client's exciting and growing marketing team. This person will help drive the commercial success of their key rare disease asset(s). This role requires a visionary leader with a deep understanding of the rare disease landscape, as well as the ability to develop and execute marketing strategies that resonate with patients, healthcare professionals, and key stakeholders.
Key Responsibilities:Strategic Planning:
Develop And Implement Comprehensive Marketing Strategies That Align With The Company’s Business Objectives And Growth Targets In The Rare Disease Space.Brand Development
Lead the creation and management of brand identities for their rare disease products, ensuring consistent messaging across all channels.Market Research:
Conduct thorough market analysis to identify opportunities, trends, and challenges within the rare disease market.Product Launches:
Plan and execute successful product launches, including the development of go-to-market strategies, promotional materials, and educational resources.Stakeholder Engagement:
Build and maintain relationships with key stakeholders, including patients, healthcare professionals, advocacy groups, and industry partners.Digital Marketing:
Oversee the development and execution of digital marketing campaigns, including social media, content marketing, and online advertising.Cross-Functional Collaboration:
Work Closely With Cross-functional Teams, Including Sales, Medical Affairs, And Regulatory, To Ensure Alignment And Successful Execution Of Marketing Strategies.Budget Management
Manage marketing budgets, ensuring efficient allocation of resources to maximize ROI.
Qualifications:Experience:
Education
Minimum of 8-10 years of marketing experience in the biotechnology or pharmaceutical industry, with at least 5 years in a leadership role focused on rare diseases.Education:
Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.Expertise:
Deep understanding of the rare disease market, including regulatory requirements, patient advocacy, and market access challenges.Skills:
Strong leadership, communication, and analytical skills, with the ability to think strategically and execute tactically.Innovation:
A creative and innovative mindset, with a passion for making a difference in the lives of patients with rare diseases.Travel:
Willingness to travel as needed (up to 25%)
Cardiopulmonary Sales Specialist *Rare Disease* Upstate NY
United Therapeutics Corporation -
New York, NY
Director of Performance Marketing
Strataigize Marketing -
New York, NY
Remote Director of Marketing | WFH
Get It - Marketing -
New York, NY
