Marketer

Become a part of our caring community and help us put health first

At CarePlus Health Plans, a subsidiary of Humana, we treat Florida Medicare beneficiaries with care. CarePlus provides Medicare Advantage plans to members across 21 Florida counties, including a large focus on dual-eligible plans for members who have both Medicare and Medicaid.

CarePlus' growing Marketing team is searching for an engaged and analytic-minded marketer, writer, and communicator who is passionate to help build and update our sales enablement library of marketing flyers, brochures, presentations, and training guides while building relationships with key stakeholders through positive and proactive communication.

This is a nationwide remote role.

As the Product Marketer 2 you will report to a Lead of the CarePlus Marketing team and working side-by-side with another product marketer.

You will be responsible for drafting or updating copy documents and versioning grids, ensuring compliance with the Centers for Medicare & Medicaid Services (CMS), communicating with our design team on creative output, uploading materials to the appropriate channels, and increasing utilization and satisfaction from our sales teams.

Your contribution will directly contribute to the prospecting efforts, membership acquisition, and retention capabilities of our agents and brokers.

Key Role Functions

Help build and manage a roadmap of yearly marketing materials needed to support our agents and brokers with our annually updated suite of products, especially during Medicare's Annual Enrollment Period

Draft brochures, flyers, greeting cards, video scripts, social media posts, and similar - and oversee production through design production, compliance checks, and uploads

Build short guides, one-pagers, and PowerPoint slides to help equip our Humana / CarePlus agents and brokers with information that's unique for CarePlus

Contribute to the content and strategic planning of our yearly enrollment book, including analyzing trends, estimating print quantities, mapping versions across markets, communicating key deadlines, and developing content

You'll really impress us if you're...

Passionate about marketing and have marketing experience and / or education

A natural content developer with a knack for writing and editing, and a creative eye

Familiar with generative AI, but equally able to ideate and create on your own

Data-driven and excited to analyze trends to inform strategic decisions

Highly organized with an ability to prioritize tasks and manage projects from start to finish

A team player who enjoys collaborating and wearing multiple hats to get the job done

Friendly and communicative in order to build relationships, discuss ideas, and collectively achieve even better results

Familiar with our Florida service areas; based in South Florida or the Tampa area is a plus

Use your skills to make an impact

Required Qualifications

Bachelor's degree in marketing, communications, business or equivalent related work experience

2 years of business communications, marketing strategy, digital marketing and / or media marketing experience

Positive track record of driving customer engagement with new products, services, and / or experiences

Data-driven marketer with an ability to leverage data and insights and translate them into winning marketing strategies

Deep empathy for the customer and ability to translate complexities into simple, comprehensible communications

Persuasive storyteller who has demonstrated the ability to communicate effectively with senior leaders; executive presence

Expert knowledge and use of marketing frameworks

Strategically oriented, critical thinker, resourceful, influential, problem solver

Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs, and win their co-ownership in outcomes

Strong bias for results, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through

Must be able to consistently work Eastern Standard Time (EST) hours, generally 8 a.m. to 5 p.m. (M-F)

Preferred Qualifications

Based in South Florida or the Tampa area

Bilingual English and Spanish

Familiar with Adobe products

Experience working in the health care industry

Experience in performance marketing

Additional Information / Requirements

To ensure Home or Hybrid Home / Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home / Office employees must meet the following criteria :

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

Satellite, cellular and microwave connection can be used only if approved by leadership

Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

Humana will provide Home or Hybrid Home / Office employees with telephone equipment appropriate to meet the business requirements for their position / job.

Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including :

Health benefits effective day 1

Paid time off, holidays, volunteer time and jury duty pay

Recognition pay

401(k) retirement savings plan with employer match

Tuition assistance

Scholarships for eligible dependents

Parental and caregiver leave

Employee charity matching program

Network Resource Groups (NRGs)

Career development opportunities

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file.

When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.

Scheduled Weekly Hours

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting.

The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$63,400 - $87,400 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, 'Humana') offers competitive benefits that support whole-person well-being.

Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work.

Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

About us

About CarePlus Health Plans : CarePlus Health Plans is a recognized leader in healthcare delivery that has been offering Medicare Advantage health plans in Florida over 23 years.

CarePlus strives to help people with Medicare, or both Medicare and Medicaid, achieve their best possible health and wellness through plans with benefits and services they care about.

As a wholly owned subsidiary of Humana, CarePlus currently serves Medicare beneficiaries throughout 21 Florida counties.

About Humana : Humana Inc. (NYSE : HUM) is committed to putting health first - for our teammates, our customers, and our company.

Through our Humana insurance services, and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it.

These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status.

It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements.

This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion.

We also provide free language interpreter services. See our https : / / www.humana.com / legal / accessibility-resources?source Humana Website.

Last updated : 2024-08-30

Salary : $63,400 - $87,400