What are the responsibilities and job description for the Media planner position at Mediabistro?
The primary role of the Associate Media Planner is to help build / support the development of media campaigns across multiple channels.
Responsibilities :
Conduct research via media tools and resources to support the development of audience and landscape insights to inform strategies and tacticsGather information to be used in developing media communication plans, such as demographic profiles, media usage habits, and media costsHelp with the preparation, development, and monitoring of media communication plans and presentations for assigned accountsHelp maintain flowcharts, buying guidelines, testing plan and results analysis, budget summaries, plan delivery and competitive reportsRun and maintain spending reports, and build baseline assessments of dataAcquire understanding of the client's media planning process to help achieve communications planning goalsSupport Media Planner as back-up contact point for internal / external account and media staff about media plan implementation and maintenance topicsFoster and maintain positive relationships through professional written and verbal communicationsAttend and participate in internal meetings, as necessarySupport planning team by maintaining appropriate records of all written directions, work orders, recommendations, and media contracts, which result in client decisions or approvals, particularly authorizations to proceed with chargeable servicesEnsure best practices and agency processes are being followed on behalf of assigned client(s)Manage internal / client status reportsPerform other related duties as required or assigned
Qualifications :
4-year college degree or equivalent in marketing, advertising or related field0-2 years of relevant work experienceProficient with Microsoft Office applicationsAbility to learn server based software and tools;
experience with any of the following a plus : MediaOcean, Nielsen, MRI, Scarborough, Kantar, DoubleClickDetail oriented, with exceptional organizational and multi-tasking skillsStrong verbal and written communication skills to effectively interact with internal teams and clientsStrong math and analytical skillsStrong interest in or familiarity with Media and Communications PlanningAbility to work well within a fast-paced, team oriented environment
Last updated : 2024-08-17
