Manager, Tune-In Analytics

Summary

The Tune-In Analytics team partners with both internal and external stakeholders and data providers, leveraging analytics and measurement to guide the development and execution of advertising and marketing strategies for clients and enable optimization of media spending.

The Manager oversees analytic projects from conception to completion – managing and mentoring junior staff, serving as a point person with other teams, and providing clients results and actionable insights that help them achieve their business objectives.

Roles & Responsibilities

• Develop a deep understanding of client’s industry, business objectives and strategy, media plans, and consumer journey to provide context for analysis and reporting needs
• Collaborate with internal/external stakeholders in the pursuit of data-driven insights and strategies, make recommendations on measurement plans, and accurately and concisely answer questions about data sets and analyses
• Build an understanding of the success of media tactics and placements as it applies to each Tune-In client (where applicable/as scoped)
• Serve as project lead on analyses performed by the group – develop project plans and manage work efforts of junior team members
• Demonstrate proficiency with Nielsen tools and Excel and the ability to evaluate and manage junior staff’s work with the tools
• Become accountable for the quality of deliverables, including pertinent insights and actionable recommendations / Assume a lead role in presenting findings to media teams and clients
• Track project resources and progress against task plans to ensure on-time project delivery
• Handle multiple projects (2-5) concurrently / Identify ways to improve analytic workstreams and efficiencies
• Responsible for 1 or more direct or indirect reports – providing coaching, mentoring and professional development and ensuring adequate client utilization
• Serve as day-to-day contact with media teams and clients and participate in recurring and ad-hoc internal and client meetings / Develop reputation as a trusted partner
• In addition to the execution of projects, participate regularly in client facing strategies and POVs
• Actively seek out opportunities to perform next level (Associate Director) tasks
• Develop a full understanding of Mediahub capabilities and how our analytic services fit into the broader client picture

 Minimum Qualifications

• Bachelor’s degree typically in a quantitative discipline (e.g., Statistics, Economics, Mathematics, etc.)
• 4 years of experience in a professional services or corporate environment, preferably an agency
• Prior media research/analytics experience in Entertainment category, particularly television
• Facile with MS Office; including PowerPoint, Word, and Excel
• In-depth knowledge of the Nielsen suite as well as digital and social media reporting
• Ability to deliver compelling presentations and storytelling, which demonstrate the value of analytic deliverables
• Excellent verbal and written communication skills
• Solid planning, priority setting, time management and project management skills, with experience managing multiple projects and resources concurrently
• Team player - highly motivated and collaborative
• Good at developing relationships with cross-functional teams
• Excellent verbal and written communication skills
• Highly motivated and collaborative team player with strong interpersonal skills
• Greater familiarity with various online and offline media channels

Desirable Qualifications 

• Advanced degree typically in a quantitative discipline

Experience with audience tools such as SCOUT (Mediahub quantitative surveying), comScore, MRI, and Kantar Media tools and experience applying digital tools to tune-in clients

Must be presently authorized to work in the U.S. for any employer without current or future need for visa sponsorship. Reimbursement for relocation not offered. MullenLowe does not accept agency resumes and is not responsible for any fees associated with unsolicited resumes