What are the responsibilities and job description for the SEM Analyst position at Mediasmith?
Position Overview:
The Search Analyst is an entry level position where account management and media advertising responsibilities will be learned. The Search Analyst will assist the Supervisor to execute campaign objectives day-to-day which include optimizing campaigns, track budget pacing, pull data for reporting, creating insights, and make recommendations based on results. The ideal candidate for this role must be self-motivated, curious, pay close attention to detail, and must exhibit the ability to work with a larger team. The Search Analyst will receive training and resources to achieve competency in subject matter and ultimately be asked to interpret and draw meaningful conclusions from accounts.
Responsibilities:
- Optimize paid search (SEM) campaigns across several industry verticals including B2B, e-commerce, education, and automotive
- Learn and navigate search engine platforms to effectively upload campaign production sheets and download data for reporting or ad hoc purposes
- Analyze data and trends to identify opportunities for campaign optimization and expansion
- Manage and report on campaign performance, KPIs, and metrics
- Develop keyword lists, monitor campaign pacing/spend delivery, and assist the Supervisor on manipulating and interpreting data
- Brainstorm and draft search engine text ads according to campaign objectives
- Perform routine account hygiene, adherence to best practices, and execution of day-to-day tasks
- Participate and collaborate with media team to understand and integrate on overall cross-channel campaign briefing and objectives
Skills and Qualifications:
- A Bachelors’ Degree or relevant experience applicable to the marketing, advertising, and communications industry
- Strong verbal and written communication skills
- Experience with Excel and Microsoft Office suite
- Google Ads Search Certification a plus
- Desire to learn, ask questions, and attention to detail
- Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to Supervisor
- A team-first personality with a positive attitude and a flexible, collaborative work style
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About Mediasmith: *
We are an independent media agency instilling thoughtful strategy and digital expertise into media implementation and analytics. Mediasmith makes impactful media simple. If you meet the above requirements, send us a cover letter telling us why you would be a good candidate, your salary range requirements and your resume.
Job Type: Full-time