Director, Marketing

Meow Wolf opens portals of possibility. Come as you are!

We are individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration. Our Vision is to be the world's leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world.

We share a strong commitment to Belonging through our values of:

• Collaborative Creativity: We believe the act of creating together amplifies possibilities.

• Provocative Playfulness: We celebrate the unexpected because it is the doorway to discovery.

• Outsiders Welcome: We are all outsiders at heart, and we create space for everyone to feel like they belong.

• Authentic Compassion: We are "kind punks" - supportive to each other and standing up for what we believe in.

• Audacious Courage: We have the courage to radically reinvent ourselves to push the boundaries of art.

If this all sounds like YOU, read on....

Job Description:

Director, Marketing

Location: Grapevine, TX

The Director of Marketing for Grapevine will lead all customer initiatives relating to our newest exhibition in Grapevine, TX. Part marketer, part manager, and part sales strategist, this dynamic individual has deep marketing and media knowledge of Dallas-Fort Worth and its surrounding areas, combined with a sharp business mentality, a love of art and immersive experiences, and a drive for crazy-fast growth.

This energetic individual sees the enormous opportunity of bringing a new world of art and storytelling to a market who has never experienced anything like Meow Wolf. This includes marketing and community campaigns related to awareness and engagement to the exhibition, marketing for events and concerts that will be held at Meow Wolf Grapevine's venue, and acquiring group and private business sales. Additionally, the critical culture contributor will grow a passionate marketing, sales and community team responsible for creating and overseeing campaigns and product packaging spanning the entire journey, including brand awareness, engagement, customer and group sales conversion, and retention.

If you are a creative, connected, energetic talented individual known for your leadership and marketing bad-assery, ready to move your career to the next level in the multiverse, we would love to meet you.

How you will do it...

• Establish and evangelize Meow Wolf's Grapevine immersive exhibition through strategic marketing initiatives and partnerships

• Recruit, manage, and grow a team of highly capable marketers who are responsible for bringing awareness and intrigue of Meow Wolf Grapevine, both for those in Grapevine (locals and tourists) as well as those planning to travel to Dallas-Ft. Worth metro area. Coach, mentor and develop staff; provides career development planning and opportunities.

• Create and oversee campaigns and packaging spanning the entire acquisition and retention funnel of exhibition ticket sales, including events and concerts that will be held at Meow Wolf Grapevine's venue. This includes brand awareness, engagement, customer & group sales conversion, and retention.

• Work closely with the Chief Marketing Officer, Chief Communications Officer, and General Manager of Grapevine to meet all marketing and sales priorities.

• Acquire new customers by:

  • Attracting and generating awareness and intent to visit with new visitors engaging in Grapevine activities onsite, including in Dallas-Ft. Worth metro area (locals) and tourists, engaging online (social, paid media, press) and offline (OOH / print / radio) channels

  • Oversees marketing budget, development and execution of marketing campaign calendar, and media buying strategy

  • Oversee team responsible for building online social media channels, increasing engagement, and providing online customer support through email, review sites, and social communication

  • Promote awareness of Meow Wolf with paid and earned media, including word of mouth, press, and social

  • Develop relationships with key members of the Grapevine and Dallas-Ft. Worth press and collaborate on earned-media opportunities.

  • Develop, review, update and implement strategic planning of the business including sales, financial performance; Deliver regular reports of campaign results, including evaluation of KPIs/ROI

  • Develop and optimize product packaging of group ticket sales to attract and engage B2B businesses in long term engagements.

  • Develop or have relationships with key members of the Grapevine and Dallas tourism, hospitality industry, and consumer relations.

• Acquire new group and B2B business by:

  • Generating targeted group sales leads through hotel and tour packages

  • Develop best practices for determining the ideal customer or qualified leads

  • Identifying tour operators that sell Grapevine packaging, domestically and abroad

  • Working closely with industry partners to host tours and press events.

  • Joining tour and travel associations to begin collecting leads and maintain access to current tourism research

  • Create sponsored events for the tourism industry and local concierges

• Direct and coordinate all department activities to meet business and profitability growth objectives of the attraction

• Understand and have a love for the Meow Wolf brand; Communicate brand identity in campaigns and in all communication channels, in concert with the Grapevine location, property or sub-brand.

• Proactively keep up with current trends and events in marketing, social technologies, new media and relevant industries (i.e., themed and immersive entertainment).

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

To be successful in this role...

• BS/BA in Business Administration, Marketing and Communications, Journalism, Public Relations, or Advertising. MBA preferred.

• 7-10 years professional experience in sales and marketing, with 5 years of management experience; experience in Dallas-Ft. Worth area highly preferred.

• Current or recent business and market experience directing sales for both group and leisure segments.

• Established relationships with key hospitality management or press in Dallas-Fort Worth ideal.

• Top-notch leadership skills; strong written and verbal communication skills.

• Detail-oriented, data-driven, with a high degree of financial literacy.

• Must be able to work in a (very) fast-paced environment, multi-task and prioritize, be alright with ambiguity, and collaborate closely with remote leadership.

• Energetic, inquisitive, and collaborative with a great attitude and go-getter mentality.

• Ability to honor the brand as it is while elevating it to a new level of recognition in the world.

To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The individual must be willing to work nonstandard business hours, including nights and weekends. The requirements listed must be representative of the knowledge, skills, minimum education, training, licensure, experience, and/or ability required.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Competencies:

• Emotional Intelligence

• Courage

• Conflict Management

• Organizational Advocate

• Leadership

• Results Driven

• Building Teams

• Problem Solving

• Creative Thinking

• Job Knowledge

• Resource Management

Desired Characteristics and Qualities for all Team Members:

• Embrace and exemplify Meow Wolf Culture

• Be enthusiastic about work and creating a transcendental guest experience

• Listen and communicate with compassion and positivity

• Demonstrate flexibility and a receptiveness to change

• Willing to work outside comfort zone to assist guests or fellow team members

• Maintain professional courtesy and behavior at all times

• Be a "People Person" - friendly, understanding, compassionate, positive

• Willing to work outside comfort zone to assist guests or fellow team members

• Maintain professional courtesy and behavior at all times

Physical Demands: Talking, Hearing, Standing Walking. The individual is required to have close visual acuity to perform activities such as: preparing and analyzing data and figures, transcribing, viewing a computer terminal, extensive reading, etc.

Work Environment: This position works in an office setting. Work from home options available, but must be based in or close to the Dallas-Ft.Worth area in Grapevine, TX.

Work Schedule: This is a full-time position, and hours of work and days are Monday through Friday 10 a.m. to 6 p.m. Occasional evening and weekend work may be required as job duties demand.

Supervisor Responsibilities: This position supervises the marketing & sales division of Grapevine. This team will be hired and grown by this position.

Travel: Local travel required. Some travel to other Meow Wolf exhibitions required (less than 10%).

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Meow Wolf truly embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Are you...

• Fluent in the Dallas-Fort Worth metro area market?

• Experienced in managing multi-channel marketing campaign, budgets, and leading a team?

• Highly organized with the ability to prioritize multiple tasks while building a team and processes from the ground up?

• Able to exhibit professional judgment and decision-making skills?

• Creative in your approach to problem solving with the ability to identify process improvement opportunities?

If you answered 'YES' to all of the above, then we are looking for you!

IMPACT: Meow Wolf is committed to our DIY roots and grassroots community support principles. To document that commitment, we converted our legal designation into a Delaware Public Benefit Corporation and have certified as a B Corporation. As a B Corp, we have a triple bottom line of supporting financial, social and environmental wellbeing in our community.

INCLUSION: Meow Wolf is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring all employees enjoy and thrive in a work environment where differences make us the vibrant, wonderful community we are! All employment decisions at Meow Wolf are based on business need, job requirements, and individual qualifications, without regard to race, color, ancestry, national origin, gender, pregnancy, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, service in the military or any other characteristic protected by federal, state or local law.

BENEFITS:

The choices we make concerning our benefits during enrollment periods are among the most important we select for ourselves and our families. As part of the total compensation package for full-time employees, Meow Wolf offers a comprehensive benefits package that includes various options to meet individual healthcare and financial needs along with many perks.

• Medical Insurance options: PPO & HSA

• Dental & Vision Insurance

• 401k Retirement Plan

• Company Paid Life Insurance Policy & Long-Term Disability Coverage

• Voluntary Short-term Disability & Critical Illness Policies

• Company Paid Employee Assistance Program

• Paid Parental Leave for 12 weeks

• Discount off Meow Wolf Gift Shop Merch

• Admission to Meow Wolf attractions for employees and guests

Please visit for more information.