Director - Events and Experiential Marketing

Job Description

Description of Position

The Global Commercial and Digital Experience (CDX) team is a newly formed organization, serving as part of Global Marketing, Commercial Services and Technology Solutions (GMCS & TS). Working cross-functionally, the CDX team aims to enable the enterprise to disrupt the present and build the animal health of tomorrow by designing and delivering advanced commercial capabilities and ambitious digital experiences to help the business launch their next big bets and enable innovation at global scale. We partner across the enterprise to design, scale, enable and sustain capabilities and solutions that generate the greatest impact for the business and value for our customers. We are the critical mass required to support the enterprise across biopharma, technology and intelligence portfolios as they create moments that matter with customers to become the best animal health company in the world.

If you are a strategic visionary with a profound enterprise mindset and a passion for driving business growth through commercial and digital transformation, this role presents an extraordinary opportunity for your next career move.

We are looking for a dynamic and visionary Events and Experiential Marketing Director to develop and lead the vision for our global presence through impactful and strategic events. In this pivotal role, you will be the driving force behind our event marketing initiatives, fusing creativity with data-driven insights to amplify our brand and contribute to our growth. This role will report directly to the Executive Director, Customer Experience and Content Excellence.

They will be at the forefront of identifying, evaluating, and seizing new opportunities, leading the way in planning, executing, and meticulously measuring the success of diverse events. The primary mission is to curate experiences that not only capture attention but also generate high-quality leads. Collaborating closely with senior stakeholders, they will craft and implement strategies with the utmost success in lead generation and revenue growth.

The ideal candidate is a dynamic and experienced leader, with a strong focus on creating industry-leading physical and virtual customer experiences. The role demands meticulous attention to detail before, during, and after events to ensure a consistently exceptional customer experience and a cohesive animal health company presence. This individual will drive transformation by challenging conventional approaches and redefining future animal health experiences.

Primary Responsibilities:

Strategic Planning:

• Lead the orchestration and execution of a comprehensive global vision for events, and virtual experiential marketing, perfectly aligned with the company's overall commercial objectives and brand positioning as an integrated animal health company.

• Foster strategic customer loyalty through the successful planning and execution of events aimed at increasing visibility, generating sales leads, and retaining and attracting new customers.

Leadership:

• Inspire and lead a team of shared resources across meetings, events, and content capabilities, providing guidance, support, and mentorship to ensure successful event planning and execution.

• Promote visibility and transparency of all global, regional, and local meetings, events, and launch roadmaps and programs.

• Lead the meetings, events, and experiential marketing community of practice and workshops.

• Seek innovative ways to modernize and standardize global-to-local implementation and deployment of meetings, events, and launch programs.

• Ensure consistent implementation and operational capabilities across meetings and events.

Event Curation:

• Strategic planning, organization, and execution of a wide range of events, such as conferences, tradeshows, product launches, and experiential marketing activations.

• Direct the execution of both physical and virtual experiences, including internal meetings, industry/trade events, key opinion leader (KOL) meetings, thought leadership conferences, and new product launches/brand activations.

Performance Measurement & Competitive Analysis:

• Forecast, evaluate, measure, and report on the effectiveness of events, leads generated, and ROI.

• Establish key performance indicators (KPIs) and metrics to measure the success and impact of meetings, events, and experiential marketing initiatives. Provide regular reports and analysis to management on ROI, customer insights, and competitive landscape.

• Define and ensure that KPIs and metrics are planned for and tracked during and after event execution.

• Monitor the budget for global meetings, events, and experiential marketing, ensuring cost-effective planning and execution while delivering exceptional experiences.

• Track and monitor all budgets related to meetings, travel, and events, defining a measurement framework to assess return on investment (ROI). Provide guidance to brand or franchise owners throughout the process and ensure compliance with budgetary and regulatory requirements.

Vendor and Supplier Management & Performance Optimization:

• Identify and manage relationships with vendors, suppliers, and event production agencies to ensure the delivery of high-quality services and products within budget and timeline constraints.

• Direct all activities related to agencies and vendors, including the development of exhibit/virtual environments, program planning, and speaker/presentation management. Communicate and align stakeholders globally, regionally, and locally.

Influencing and Driving Transformation:

• Influence and collaborate closely with internal stakeholders at all levels, including Global Marketing, Regions, Commercial Leaders, CDX, IT, Communications, and Executive Leadership, to understand their objectives and incorporate them into strategies and plans.

• Influence and collaborate cross-functionally with Travel & Meetings Group, Communications, Procurement, Global, Regional, and Local Marketing & Subject Matter Experts (SMEs), CDX peers, IT, and Regional/Country Operations, as well as external strategic partnerships/agencies.

• Approach all projects with a marketing and strategic growth mindset, collaborating effectively with individuals at all levels of a matrix organization to execute integrated experiences that drive results.

• Align stakeholders at all levels of the organization on pre-event, during-event, and post-event engagement and lead creative content process.

Innovation & Trend Monitoring:

• Drive and scale experiential marketing capabilities within the organization, including the identification and evaluation of virtual platforms and emerging technologies.

• Stay current with the latest trends and innovations in meetings, events, and experiential marketing. Proactively identify opportunities to enhance the company's event experiences and brand presence.

• Identify and deploy new, innovative technologies that enhance meeting, event, and launch customer experiences.

About You

• Executive Presence - you have the ability to simplify complex concepts and effectively influence senior leaders, aligning those concepts with their commercial goals and inspiring them to take action.

• Entrepreneurial - You thrive in ambiguous situations, easily adapt to change, and actively drive change within organizations.

• Growth Mindset - You have a passion for continuous learning, exploring new ideas, and consistently improving yourself, your team, and your projects.

• Data Driven - You make informed decisions by relying on data and possess a clear understanding of the data required to drive impactful outcomes.

• Tenacious - You embrace challenges and maintain a positive outlook in the face of setbacks, staying focused on your objectives.

• Activator - You possess the ability to initiate and complete tasks, utilizing your influential skills to bring together the right individuals and motivate them towards progress.

• Coach - You empower others to excel in their work by inspiring, motivating, and enabling them to align with your vision and take ownership of their actions.

Education:

• Bachelor’s degree in business administration, marketing, or related areas of study.

Required:

• Minimum of 10 years of experience in a senior role such as Marketing, Global meetings, events, experiential marketing or commercial operations

• Proven track record of planning and executing successful events and experiential marketing campaigns across physical, digital and virtual mediums.

• Ability to execute senior leader endorsed, multi-dimensional projects across a broad group of enterprise stakeholders.

• Experience in leading diverse teams to accelerate Global and Regional events and/or product launches with an understanding of the dynamics of a networked Global, Regional and local organization.

• Strategic understanding of emerging digital strategies, tools, and platforms.

• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.

• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.

• Strong negotiation and vendor management skills with experience in contract negotiations and budget management.

• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and influence without authority.

• Results oriented mindset with a focus on achieving targets and driving business outcomes.

• Ability to drive and thrive in a fast-paced, high-pressure environment with proven ability to think strategically, communicate clearly, think conceptually, deal with ambiguity, drive clarity for the team and work under pressure.

• Strong executive presence, facilitation, written communication and presentation skills

• Willingness to travel internationally.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separationpackage, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

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Expected salary range:

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Employee Status:

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

Requisition ID:R289361