What are the responsibilities and job description for the Marketing Coordinator position at Merkle?
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.
From day one, this individual will be an integral member of the Americas Marketing team, supporting the Marketing Operations, Demand Gen and Strategy, and Market Presence teams. The ideal candidate will have prior proven experience with handling multiple projects in a fast-paced environment while collaborating/supporting multiple stakeholders across the team.
***Applicants must be currently authorized to work in the U.S. on a full-time basis. No sponsorship is available for this position.***
Responsibilities:
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Operations
- Manage Marketing Development Funds (MDF) requests and submissions process with our strategic partners
- Manage third-party contracting and invoice approval and payment process with Merkle’s Legal and Finance teams
- Assist with project management task set-up within project management system, Brightpod
- Data hygiene for leads and contacts in Salesforce and Pardot (as needed)
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PR/AR
- Support the team in writing tasks (article abstracts, press releases)
- Maintain and update the media/publication target list, coverage, and opportunities
- Maintain the subject matter expert list and assets
- Manage speaking opportunities and awards calendar, as well as submissions and tracking process
- Research and create background reports on analysts and reporters and create briefing docs for analyst interactions
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Meetings & Events
- Create and maintain event planning and logistics documents
- Build scalable process for updating internal meeting content across:
- Marketing Monthly All Hands meetings
- Growth Accelerants newsletter
- Monthly Marketing Strategy & Demand Gen Updates
Skills/Requirements:
- 2 years of event, project management, public relations, and/or general marketing experience
- Bachelor’s Degree required
- Independent self-starter with strong organization skills able to manage multiple projects simultaneously and meet aggressive deadlines
- Ability to interact and communicate clearly and effectively (verbally and written) across a variety of teams
- Ability to manage multiple projects simultaneously and meet aggressive deadlines
- A self-starter, highly motivated, creative individual who wants to learn, is a great collaborator and wants to dive in and play a key role in campaign development and execution, with an eye on driving ROI.
***Applicants must be currently authorized to work in the U.S. on a full-time basis. No sponsorship is available for this position.***
Additional Information
Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact recruiting@dentsuaegis.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
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