What are the responsibilities and job description for the Brand Strategist, Instagram position at Meta?
Instagram is looking for a seasoned Brand Strategist to work on the Consumer Marketing team. This leader will have proven experience building and growing global brands and inspiring creative teams to develop impactful marketing that serves the Instagram community. Partnering closely with the Creative, Integrated Marketing, Culture & Community, and Product Marketing teams, this role will develop global standards to define the Instagram brand as it continues to grow and evolve. We are looking for someone who thrives in a highly collaborative and fluid environment, can influence without authority, and loves to roll up their sleeves to get into the details.
To be successful at Instagram, you need to embrace the hacker ethos: an ability to move fast, iterate and always be adding value. The successful candidate will need to be tenacious and open, creative and analytical. This person must also be able to connect the dots between the business and product strategy with the brand strategy, extract true insights and translate into inspiring briefs that spark world class creativity. They must have a proven ability to use data to identify insights and build compelling stories, ask and answer different and difficult questions, inspire and support teams with data, evaluate work, learn and adapt quickly.
Brand Strategist, Instagram Responsibilities:
Minimum Qualifications:
Preferred Qualifications:
To be successful at Instagram, you need to embrace the hacker ethos: an ability to move fast, iterate and always be adding value. The successful candidate will need to be tenacious and open, creative and analytical. This person must also be able to connect the dots between the business and product strategy with the brand strategy, extract true insights and translate into inspiring briefs that spark world class creativity. They must have a proven ability to use data to identify insights and build compelling stories, ask and answer different and difficult questions, inspire and support teams with data, evaluate work, learn and adapt quickly.
Brand Strategist, Instagram Responsibilities:
- Collaborate with our internal insights team and external partners to design and analyze research
- Understand and contextualize cultural, social, and market trends and audience behavior to inform strategy and creative
- Capture and bring to life human insights that champion our community to inform inspiring and actionable creative briefs
- Establish and evolve the brand strategy and positioning for Instagram’s products, within the brand and across the Facebook company
- Deliver inspiring creative briefings by ensuring brand consistency, collaborating with and supporting creative teams throughout the process
- Apply focused strategy across diverse, concurrent campaigns and partnerships
Minimum Qualifications:
- 8 years experience as a brand planner or strategist at a brand or creative agency, consultancy or internal brand-based team
- Experience creating breakthrough campaigns that evolve the brand to reach their target audience
- Experience building and evolving brand strategies and architectures
- Experience translating insights, ideas, and data into customer value
- Experience partnering with cross-functional teams in a matrixed organization and building influential and collaborative relationships
- BA/BS Degree
Preferred Qualifications:
- 5 years brand strategy leadership experience and managing large scale budget/content operations
- Experience working in-house and with agencies
- Experience working on youth brands
- International experience and knowledge of diverse cultural, social and business landscapes
- Collaborative, creative, and analytically driven to connect brands and people
- Entrepreneurial spirit and experience being successful in fast-paced environment
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
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