VP of Marketing

The Role:

• Develop and execute the company’s overall marketing strategy with a heavy focus on educational content, social, paid, PR, and community growth hacking

• Expand in-house and agency-led marketing capabilities, including multi-channel marketing (re-targeting, sponsorships, events, print, outdoor), PR, trade marketing, analytics and lead generation, and partnerships and business development

• Work to align in-house team and external agency help

• Heavy focus on MarkOps, acting as project manager, develop SOP's, oversee team tasks, and develop ideas for new marketing campaigns

• Define, instrument, manage, and optimize a wholly-new customer conversion funnel, from acquisition through to referral, managing all data flows

• Develop long-range marketing and business plans, including forecasting, planning, budgets, resource allocation, KPI measurement, and performance optimization

• Scale up marketing operations to manage a multi-million dollar budget

You:

• A self-starter; you are incredibly entrepreneurial and can build teams, processes, and infrastructure from the ground up

• An owner’s mentality; as the owner of all things marketing at metaENGINE, you are always seeking out problems to solve, are biased towards action, and are ROI-oriented

• A problem-solver; you use frameworks to rigorously define and analyze complex problems, creating and implementing defensible solutions

• Cross-functional and collaborative; you are a strong partner of product, engineering, and operations teams, gaining supporting and tilting the roadmap towards marketing

• Quantitative; you have a strong quantitative skill set and deep technical understanding of data, frameworks, and tools to spur growth

• A storyteller; you are a natural at drawing in an audience and telling our story, and the story of our game designers, developers, and artists

• A gamer; you can inhabit the gamers mindset because you yourself are an avid gamer

Job Type: Full-time

Benefits:

• Flexible schedule
• Paid time off

Schedule:

• 8 hour shift

Experience:

• Marketing: 5 years (Preferred)

Work Location: Multiple Locations