Regional Sales Manager, West

Position Overview:

The Regional Sales Manager is responsible and accountable for growing Mezzetta's net sales and brand market share within the grocery channel and Independent Retailers within the West geography. Specifically, Nor Cal, So Cal, Southwest and Hawaii markets. This is accomplished by developing sales plans for each account, selling and executing directly to and with customers as well as through third party sales agencies (brokers). Growing net sales and share is done by optimizing item Distribution, Shelf presence, off-shelf Merchandising and retail Pricing (DSMP). In addition to achieving distribution, shelving, merchandising and pricing goals the RSM is also accountable for efficiently investing trade funds within an approved annualized budget.

The remote position will be located in one of the following areas:

• So Cal (Greater Los Angeles region)
• Nor Cal (Bay Area or Greater Sacramento region)

Key Account Responsibilities:

• Albsco Divisions (Safeway Nor Cal, Alb/Vons So Cal, A-S Southwest)
• Super Store Industry banners (Save Mart Corp, Raley’s)
• Stater Brothers
• Smart & Final
• Bashas’
• Nugget Markets / Food 4 Less Independents
• UNFI (Nor Cal Market Centre, So Cal) – Key independents
• C&S Nor Cal – Key independents
• Hawaii – C&S (Foodland), KTA, Akamai (Times), other independents

 Responsibilities:

• Revenue – Achievement of assigned revenue goals as measured by internal financial reporting.
• Category Market Share – Achievement of brand market share goals as measured by syndicated data sources (Nielsen).
• DSMP Execution – Achievement of corporate distribution, shelving, merchandising and pricing objectives in all accounts.
• Forecasting accuracy – Keeping Account Review (AR7) updated with monthly case volume demand and trade spend accuracy.
• Account Development – Develop influential relationships with key decision makers including Category Buyers and Directors.
• Account Profitability – Stay within trade spending budget and achieve account profitability goals.
• Collaborate with all other members of the Sales along with other cross-functional teams to ensure the company’s sales and share goals are achieved.
• Conduct regular broker review meetings to set key priorities and ensure DSMP plans are being executed flawlessly.
• Up to 40% travel.

Qualifications:

• 5 years in sales within the CPG industry, including 3 years of key account management.
• Bachelor's Degree preferred.
• Nielsen/IRI syndicated data experience.
• Strong sales, influence and collaboration skills.
• Ability to think both strategically and tactically (focus on DSMP execution).
• Strong computer and analytical skills.
• Preferred: 2 years’ experience managing broker network.