What are the responsibilities and job description for the Marketing Analyst position at Midco?
This position may be located anywhere in our Midco footprint of Kansas, Minnesota, North Dakota, South Dakota, or Wisconsin.
JOB PURPOSE:
As a Marketing Analyst, you'll partner with thought leaders in Marketing, Sales, Product, Finance and other key teams to drive customer and revenue growth at Midco. This will be accomplished by managing complex data sets, dashboards, and completing detailed campaign analysis that helps articulate the "why" behind the data, ultimately empowering Marketing stakeholders to be more informed and data driven.
KEY FUNCTIONS:
- Develop insightful Marketing campaign and offer reporting to understand the success of marketing efforts. This includes but is not limited to direct mail, offer and web performance.
- Execute detailed reports and analytics for various areas.
- Assist with offer reporting, development of new offers, and execution of offer testing.
- Work closely with data engineering to develop tables/views and maintain marketing data
- Develop and maintain Tableau dashboards for key stakeholders
- Work closely with marketing strategists, marketing creative/media team, events team, and communications team to track performance of Midco segments/audiences.
- Act as an analytic resource for teams within marketing and outside of marketing. Seek opportunities to connect project team members with resources outside of marketing to help create open lines of communication, foster collaboration, and collaborate across boundaries.
- Verify that incoming data requests have all information required to begin work. Proactively gather missing information and regularly follow up on inquiries to keep work moving. Execute data requests in a timely manner.
- Seek out opportunities to streamline and be cost effective with our efforts without compromising the customer experience.
- Follow and serve as a role model in displaying Midco's Core Values and Leadership Success Drivers.
- Adhere to Midco privacy guidelines to ensure each customer's privacy.
ADDITIONAL FUNCTIONS AND RESPONSIBILITIES:
- Effectively communicate with other departments to handle escalating issues in a timely manner.
- Support the mission, vision and values of Midco.
- Collaborate effectively with internal and external customers to ensure exceptional service.
- Demonstrate courage by tackling tough issues while acknowledging own limitations without compromising integrity.
- Remove obstacles for team members. Encourage creative solutions.
- Apply personal ethics, honesty, initiative, flexibility, responsibility and confidentiality in all areas of responsibility.
- Communicate clear expectations that set a high bar while holding team members accountable to reach these goals.
- Demonstrate business acumen by using data to drive decisions and actions.
- Model flexibility, resiliency and change management skills by staying self-aware, constantly learning, and
- finding ways to cut through ambiguous problems.
- Identify root causes of problems and implement solutions while keeping a holistic and long-term perspective in mind.
- Actively follow Midco policies and procedures.
- Perform other duties as assigned.
EXPERIENCE AND EDUCATION:
- Bachelor's degree or equivalent work experience required. Focus in business, marketing, analytics or data science preferred.
- Minimum of 3 years analytics or related relevant experience required.
- SQL proficient
- Experience in creating and maintaining dashboards in Tableau or similar data visualization tools
- Possess a working knowledge and understating of project management tools such as Workfront and ServiceNow; to effectively manage resources, track projects and tasks, report on progress and assist others in learning best practices.
WORK ENVIRONMENT AND PHYSICAL DEMANDS:
- The employee is occasionally required to reach with hands and arms, stoop, kneel, or crouch.
- The noise level in the work environment is moderate to loud.
- Employees may be required to work in excess of 40 hours per week and other than normal business hours, such as holidays, evenings and weekends as business demands.
ABOUT MIDCO:
- Is the leading provider of reliable, high-speed internet via fiber and fixed wireless technology, serving 460,000 homes and businesses in 400 communities across the Midwest.
- Provides exceptional customer experience and a superior network, while being a force for good in the communities we serve.
- Delivers TV services including Midco Sports (a regional sports network), phone, data center and advertising services, plus wholesale networking solutions.
Ready to work at Midco? We thought so. Here are a few more reasons why Midco is one of the best places to work:
- Free Midco internet & TV
- Great opportunities to get involved in volunteerism
- Generous 401(k) match and paid time away from work programs
- And many more
Visit to learn about employment opportunities and apply today.
Midco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, protected Veteran status, age, marital status, status with regard to public assistance, familial status, membership or activity in a local commission, or any other characteristic protected by law. To view our full EEO and federal contractor supplemental posters, please refer to .
Midco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, protected Veteran status, age, marital status, status with regard to public assistance, familial status, membership or activity in a local commission, or any other characteristic protected by law. To view our full EEO and federal contractor supplemental posters, please refer to Midco.com/FederalPosters.
