What are the responsibilities and job description for the Marketing Product Manager position at MIRATECH?
Reports to: VP of Sales
Cooperates with:All Departments
Primary Responsibility:Develop and implement MIRATECH’s Global Marketing strategy and manage Product portfolio/life cycle
Duties and Responsibilities:
Qualifications:
Equal Opportunity:MIRATECH is an equal opportunity employer and supports a diverse and inclusive workforce. All employment practices are based on qualification and merit, without regards to race, color, national origin, ancestry, religion, age, sex, gender identity, sexual orientation or preference, marital status or spousal affiliation, physical or mental disability, medical conditions, pregnancy, status as a protected veteran, genetic information, or citizenship within the limits imposed by federal laws and regulations.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Cooperates with:All Departments
Primary Responsibility:Develop and implement MIRATECH’s Global Marketing strategy and manage Product portfolio/life cycle
Duties and Responsibilities:
- Oversees all day-to-day and strategic activities of the Global Marketing department, including management of the team’s employees and establishing relevant KPIs.
- Manages all aspects of the Product portfolio, including working with Product Development engineers and Sales to drive product messaging. Provides relevant metrics to Sales and designs/executes product campaigns to support both new and established products.
- Oversees the Marketing Communications Specialists to ensure websites, digital initiatives, and brand integration are successful and seamless. Ensures projects remain on budget and on time.
- Manages market / competitive intelligence and data analysis efforts globally. Gathers competitive price points and intelligence on competitor market reach efforts.
- Manages internal customer opinion survey (ICOS) annually to get direct feedback from our customers. Design and implement Digital Voice of the Customer process and platform within the organization to capture direct customer feedback.
- Manages the ranking of customers to focus on top revenue potential and customer type.
- Develops MIRATECH’s sustainability messaging.
- Manages established market efforts (USA) versus emerging market efforts (EMEA/Asia/Latin America) differently and customized to the market’s maturation.
- Makes relevant presentations to Executive Management team on department’s progress on strategic initiatives, resourcing needs, and roadmap.
- Oversees all global tradeshow execution and the global tradeshow calendar / budget.
- Ensures all vendors to the Marketing department are vetted and established with invoicing capability.
- Manage and maintain all marketing schedules and ensure that campaign and project deadlines are met.
- Participate in trade shows and other brand building exercises as needed.
- Other duties, as assigned.
Qualifications:
- Bachelor’s degree from an accredited college or university, with preferred focus in Business Administration, Marketing, or relevant field. Master’s degree or MBA a plus.
- 5 years’ experience preferred in an Industrial B2B Marketing role.
- Prior Product Management experience preferred.
- Demonstrated experience leading & developing teams.
- Excellent communication and interpersonal skills.
- Ability to effectively present information to management and/or customer.
- Ability to establish priorities and work independently.
- Ability to work within a fast-paced and deadline-oriented environment.
- Proficient with CRM systems (Salesforce preferred).
- Proficient in MS Office applications (Outlook, Word, Excel, PowerPoint).
Equal Opportunity:MIRATECH is an equal opportunity employer and supports a diverse and inclusive workforce. All employment practices are based on qualification and merit, without regards to race, color, national origin, ancestry, religion, age, sex, gender identity, sexual orientation or preference, marital status or spousal affiliation, physical or mental disability, medical conditions, pregnancy, status as a protected veteran, genetic information, or citizenship within the limits imposed by federal laws and regulations.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
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