Brand Educator - Piqua

Who we are:

MKTG Inc. executes promotional activations for the #1 multi-national alcoholic beverage company in the world. We represent well-known brands in bars, restaurants, beer distributors, liquor stores, sport and concert venues, and at special events. Outgoing, engaging, and personable staff needed to sample products, educate consumers, and create memorable interactions in and around Lima, Piqua, Sydney, and surrounding.

What are MKTG Brand Educators:

MKTG Brand Educators (BE) are Diageo brand enthusiasts that educate consumers on Diageo Brands during on, off, and experiential special events. They must be able to deliver a unique sampling experience, and help consumers make informed brand decisions. They are expected to interact and actively engage consumers at the point of purchase and experience, with the end goal of reinforcing and/or increasing brand awareness. The BE embodies the Diageo brand they represent and humanizes the brand as a result. They build consumer trust by providing product knowledge and education. BEs have a wide range of job responsibilities related to engaging consumers to recognize, prefer and purchase our client brands. For this reason, MKTG hires personable, friendly, and professional Brand Educators.

This position is an Occasional Employment Position. Being hired as a Brand Educator does not guarantee that the employee will be assigned to any particular quantity of assignments. Brand Educator must sign-off on all required forms and must adhere to all MKTG Policies & Procedures and the NA Diageo Marketing Code.

Primary Responsibilities:

• Actively engage and educate consumers at the point of experience, purchase and consumption
• Humanize the brands and build trust of consumers through education
• Lead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)
• Regularly complete paid digital trainings for market brand and programs as directed
• Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
• Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
• Distribute Diageo premiums to consumers
• Follow Responsible Server Guidelines and report Guideline violations
• Pre-merchandise accounts with Diageo point-of-sale (POS)
• Pay for bar spend or product via company issued debit card
• Pick up or accept delivery of promotional materials from Event Team
• Ensure proper care and return of company property (i.e. – uniforms, event materials)
• Complete post-event recap (ERF) in MKTG reporting website within 24 hours of event
• Take digital event photos and contribute to markets social media account
• Understand how Diageo brand differs from competitors and report on competitive activity in market
• Maintain appropriate appearance for consumer engagement
• Follow company policy and procedures

REQUIRED SKILLS & EXPERIENCE:

• MUST BE 21
• Must be dependable, organized, reliable, timely and self-managed
• Must be tech savvy and own a smart phone
• Must be willing to work weekends and evenings
• Outgoing Brand Knowledge and Personification of the Brand – BE must complete training in order to understand what the brand/program represents, stands for and how it differs from other brands. BE must be able to translate brand information to consumers in a relatable manner.
• Engaging - BE must be outgoing, personable and courteous with consumers and approach them with a friendly and helpful attitude, with the goal to build trust in the brand.
• Reliable – BE must have reliable transportation and always arrive to events ready to start on time, and must work until event end
• Basic understanding of Marketing helpful but not required. No prior Brand Ambassador experience needed, but must be willing to remotely train
• Strong administrative and customer service skills

Physical and Other Requirements

• Able to stand/walk for extended periods of time
• Able to carry heavy trays, boxes, objects as needed
• Able to maintain a pleasant disposition under stress
• Satisfy consumer appeal and client marketing requirements
• Approachable and able to engage consumers

This Job Is:

• A job for which military experienced candidates are encouraged to apply
• A good fit for applicants with gaps in their resume, or who have been out of the workforce for the past 6 months or more
• A good job for someone just entering the workforce or returning to the workforce with limited experience and education
• A good fit for those looking to build their marketing resume
• Open to applicants who do not have a college diploma

Please answer all questions during application.

Job Type: Part-time

Pay: $30.00 - $40.00 per hour

Schedule:

• Monday to Friday
• Weekend availability

COVID-19 considerations:
All staff is requires to wear/use provided PPE supplies during their scheduled events (mask & gloves), as well as frequently using sanitizing wipes & hand sanitizer (also provided). Also to adhere to local, state & governmental protocols for COVID-19.

Application Question(s):

• Are you able to work in the on-premise accounts (bars, restaurants & nightclubs) as well as the off-premise (liquor store, Kroger, etc.)?
• Are you at least 21 years of age?

Experience:

• Customer service: 1 year (Preferred)

License/Certification:

• Driver's License (Required)

Work Location: Multiple Locations

Salary : $30 - $40