Traditional Media Supervisor

Modco Media, a leader in digital media, is seeking a highly motivated Traditional Media Planning Supervisor.

Compensation: Competitive compensation of $90,000 to $110,000 depending on relevant experience

Location: 100% Remote opportunity with optional flexible workspaces across the United States. HQ in New York, NY.

Hours: 9:30 AM to 5:30 PM EST. Must be willing to work EST hours.

Benefits & Perks:

• Health / Vision / Dental (employer-subsidized), FSA plan, and 401k
• Generous PTO starting at 15 days - plus 5 “Summer” Days, 3 Personal Days, and 3 Volunteer Days off annually!
• Unlimited sick days
• 18 paid holidays
• Monthly wireless/Wi-Fi stipend & home office set up reimbursement

Traditional Media Planning Supervisor Responsibilities:

• Craft the strategy and create media plans across screens, spanning linear TV, OTT, addressable TV, and online video
• Be a capable and engaging presenter of cross-screen media plans, reporting, findings, and key learnings to clients
• Build and develop relationships with key client stakeholders and be dedicated to servicing our clients within the subject matter of linear/advanced TV
• Identify target audiences and understand their behavior and habits across screens
• Negotiate the most favorable rates with the TV networks and digital partners
• Attend upfronts/newfronts and maintain familiarity with programming. Advise clients on programming that aligns with their brand voice and goals
• Accurately manage client budgets and ensure that KPIs / goals are being attained
• Continually review and analyze screen mix to ensure it is achieving the client’s business goals
• Synthesize post campaigns studies from sources such as MMM, progressive cume analysis, and Kantar brand studies to provide insights and recommendations for increasing effectiveness
• Analyze competitors’ media activity and provide recommendations to clients
• Work with the content, data & analytics, and media teams on full-service planning & strategy, insights, audience development, and other parallel paths
• Be part of group brainstorming and team discussions, contributing your POV as an SME to a variety of cross-team engagements

Traditional Media Planning Supervisor Requirements:

• BSc/BA in Marketing or Business Administration or equivalent experience
• 3 years of experience in TV, Linear TV, OTT (streaming TV), and online video
• Experience with billing reconciliation, vendor negotiations, and putting together competitive decks ideal
• Strong track record of working with major consumer brands as a cross-screen integrated media planner and driving business outcomes
• Comfortable in a startup environment, building out a team, and scaling the agency infrastructure to serve major clients
• Strong ability to negotiate great deals with TV networks on behalf of clients, including discerning the value of OTT spots as forced bundles with linear spots
• Experience negotiating both upfront and scatter deals
• In-depth knowledge of Nielsen TV ratings
• Proficiency with tools such as Nielsen Media Impact, NPower, AdIntel, SQAD, and MRI
• Follow TV programming and ratings trends closely and are able to advise clients on the best programs to invest their TV dollars
• Experience with creating media plans that build reach and media weight against advanced audience targets in addition to traditional age/gender targets
• Bonus if you have experience placing mobile video campaigns in Gen Z dominated media such as TikTok, SnapChat, and Twitch
• Excellent verbal/written communication and presentation skills
• An analytical mind with an aptitude for statistics and math
• Team player, collaborator, supportive of others, open to new ideas, and ability to think outside the box (big picture thinking)

About Modco Media:

Established in 1989, Modco means My Own Damn Company. We believe that media plans should be as creative and thoughtful as the advertisements, never an afterthought. We bring campaigns to life, connecting creative to the consumer and building billion dollar brands in the process. We understand creativity across all aspects of communication, making us good partners to you and your partners. We work well with others, but answer to your bottom line. We are The Media Agency that Speaks Creative.

We cover all media channels from TV, Outdoor, Print, and Radio to the massive world of Digital. Social Media? Yes. Search? You got it. Programmatic? Of course. Even Direct Mail? Yes, when it comes to media we can really do it all.

#a