What are the responsibilities and job description for the PPC Specialist position at mopro?
Our PPC Specialist's goal is to ensure our online marketing efforts have the highest possible return on investment (ROI).
The ideal candidate will be well versed in Google Ads, Facebook Ads and Social Media.
What you´ll do!
Perform day-to-day management of campaigns, including oversight of bid recommendations, execution details, and budgets:
- Deliver PPC Campaigns to the most relevant and effective networks, based on analysis, monitoring, best practices, and active decision making
- Create advertising campaigns
- Analyze consumer trends behavior
- Build PPC Strategies
- Build digital marketing strategies
- Review KPIs
- Review key metrics
- Review budget utilization
- Competitor and market research/analysis
- Performance reporting
- Research on competitive landscape
- Stay abreast of industry trends and changes, in order ensure spend optimization is maximized
- Attend executive meetings
What we require!
- Proven experience as a PPC Strategist (5 years minimum)
- Experience in data analysis and reporting
- Excellent communications skills
- Analytical thinking with some math skills
- Proficiency with major online advertising platforms (e.g. Google Ads, Bing Ads, Facebook/Instagram Ads)
- Call tracking platforms
- Working knowledge of analytics, tracking, and reporting tools (Google Analytics)
- Knowledge of Google Tag Manager
- Knowledge on how to optimize landing pages
It is expected of the PPC Specialist to do the above and be proactive in bringing solutions, suggestions, and recommendations to continually cost effectively generate demand for our company.
About Mopro:
Mopro is the all-in-one solution for local business owners – our ever expanding suite of proprietary tools allow us to ensure small business get found and get selected online
We nerd out.
We build stuff.
We laugh. We work hard.
We eat. We coffee.
We innovate. We celebrate.
We change the lives of local business owners. Every day.
Let’s do this.