Strategy Planner

MRM is seeking a Strategy Planner

As a member of our Strategy Planning team, you'll use that curiosity to understand the needs, expectations, and behaviors of target audiences. You'll develop insights and ideas that spark powerful creative work. You'll think about the end-to-end customer experience and how to motivate action at every step, helping customers make their way through a complicated customer journey. You'll learn how to develop strategic points of view have tangible impact on our clients' businesses.

Successful MRM Strategic Planners are inquisitive and spirited people. They embrace ambiguity. They know how to synthesize information to tell a story that matters. They thrive in a team environment and relish collaborating and learning from colleagues in creative, technology, digital, media and relationship marketing. They are part analyst, part detective, part muse, part writer, and part consumer psychologist.

RESPONSIBILITIES

Develop and Support Audience and Market Insights

• Generate and champion unique, actionable insights that become the foundation for breakthrough marketing strategies.
• Help strategy and account teams understand the target audience-their needs, expectations, rational and emotional mindsets, and attitudes-and how they can put the audience at the center of all strategies and communications.
• Develop customer journeys, competitive audits, messaging architectures, client point of views, consulting presentations.
• Gather market, category and competitive information to aid in deep understanding of the strategic situation. Help distill complex research and data into simple, compelling, and insightsful narratives.

Inspire Breakthrough Creative

• Learn to craft smart creative briefs and partner with all functional team members to help produce extraordinary work.
• Provide input and research that informs brainstorming session and innovation development, including gathering ideas and examples to stimulate thinking. Learn how to develop discussion guides and research briefs.
• Be strong advocate for the brand throughout development of market and creative strategy.

Develop Marketing Strategy

• Have a foundational understanding of customer journeys, go-to-market planning and communications planning efforts or a deep curiousity to learn this craft.
• Be able to assist in identifying customer journey points, and component parts of market and communications plan.
• Generate thoughtful, strategic recommendations that are presented to clients.

Be a Strong Storyteller

• Strive for a strong story arc when building brand, program and campaign briefs and messaging. Use technology to tell these stories.

• Provide input and structure for compelling consumer or B2B content.
• Develop and give presentations that articulate a strong point of view.

Provide Strong Support of Clients and Internal Teams

• Collaborate with agency teams to provide customer insight across tactical efforts.
• Collaborate with agency teams to deliver on the strategic account plan.

• Be able to share recommendations with clients and account teams.
• Assist in or conduct SME interviews for project purposes.
• Participate in executing best practices and efforts as assigned by Group Strategy lead.
• Other duties as assigned

QUALIFICATIONS

Education

• BA or BS in marketing, advertising, public relations, journalism, sociology, psychology, or related field

Work Experience

• 3 to 8 years of related experience
• Technology experience preferred

• B2B experience preferred

Team Participation

• Experience being a collaborative member of a work team

Discipline Experience

• Brand, market and communications strategy

• Some experience with understanding sales ecosystems-buyers, sellers, and influencers

Skills

• Exceptional ability to get things done
• Skilled storyteller with excellent written, verbal and presentation skills
• Exceptional ability to gather, analyze and synthesize information

• Able to take guidance and feedback from multiple sources, process it, and put it into practice
• Some experience using secondary or syndicated research tools preferred
• Some experience with primary research preferred: defining project objectives, selecting research vendors and methodologies, turning results into actionable strategies, and so on
• Exceptional collaboration skills
• Open to listening, learning and growing

Us: We're MRM , part of the global McCann Worldgroup network. We've got clients you've actually heard of. Our Strategic Planning team members develop deep understanding of target audiences and help translate those insights into effective creative work that motivates action.

AT MRM, RELATIONSHIP IS OUR MIDDLE NAME.

MRM is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers - in turn, creating meaningful experiences for people, while driving business results.

We employ the most innovative talent in the industry to digitally drive the transformation of our clients' businesses and provide creative solutions to help brands grow meaningful relationships with people.

Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?

If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s):

MRM is a leader in Gartner Inc.'s annual "Magic Quadrant for Global Digital Marketing Agencies" report. Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business strategy and digital business transformation skills. MRM is noted for its global vision and strategy, and its use of tools and analytics enabling clients to deliver a measurable business impact as the result of those strategies.

NO THIRD PARTY RESUMES ACCEPTED .

MRM is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

If you require reasonable accommodation for any part of the application process or hiring process, please submit your request through one of the following methods listed below: