Marketing Manager, Content Strategy

Marketing Manager, Content Strategy

Location: San Diego (La Jolla/UTC)

Hybrid Position: Onsite 1 Day per Week

National Funding is continuing to grow its Marketing Department and has an exciting opportunity as Marketing Manager, Content Strategy. Reporting to the Director of Digital Marketing, the Marketing Manager, Content Strategy leads the development and management of all digital content (web/blog) supporting the SEO/Organic strategy as well as partner and guest blog opportunities. This role also oversees the National Funding brands; ensuring messaging/creative assets adhere to brand and compliance guidelines. This includes managing brand reputation and serving as main point of contact for PR programs.

Marketing Manager, Content Strategy Major Responsibilities:

Content Management:

• Design and implement brand-building content strategy for all owned and paid media assets including website, blog, social channels, and paid advertising.
• Establish the brand strategy and ensure the integrity of the brand across all company marketing communications initiatives, monitoring that the brand has a consistent look and voice, and that the brand is unique and differentiated in the marketplace.
• Oversee creative process from concept to production/execution (including but not limited to: website content/design, animations, videos, display ads, social content and blog content)
• Manage website content to ensure optimal performance from a user experience perspective, with a focus on lead conversion.
• Create and maintain digital content calendar.
• Manage content and copywriters to ensure keyword-driven and informative SEO- optimized copy that aligns with the brand voice.
• Manage graphic designer(s), in related projects to ensure compelling and relevant creative optimized for audience, channel and device.
• Strategically repurpose content for different mediums/channels.
• Collaborate with channel owners across marketing and throughout the organization on areas including reputation management, SEO, web development, offline marketing, creative design, social media, email, public relations and internal communications.
• Manage partnerships with third-party agencies to ensure content quality and brand integrity is maintained.

• Partner with Analytics team to evaluate performance data and KPIs for all content programs.

National Funding and QuickBridge Blogs:

• Develop and evolve a blog content strategy that supports SEO program.
• Oversee content agency/platform and manage the blog content calendar, deliverables and publishing schedule.
• Proofread/edit all content from contributors before it is published on the blog.
• Analyze & improve blog results in support of organic channel, subscriber growth and reach, along with customer experience KPIs.

Brand and Public Relations:

• Collaborate with marketing team to oversee creative and messaging to ensure on brand and within compliance guidelines
• Monitor and manage customer reviews and brand reputation on all platforms
• Serve as a point person for PR firm(s) to develop external communications. As needed:
  • Drive the overall strategy for PR – proactively work with our outside vendors to navigate our opportunities.
  • Plan, create and execute the release of external and internal messaging

Social Media:

• Manage social media channels (Facebook, Twitter, LinkedIn, YouTube, Instagram) to increase followers, engagement and new leads

The Ideal Candidate

• Bachelor’s degree in Marketing or a related field preferred
• 5-7 years of marketing background (B2B or financial industry experience a plus); with content management, creative and/or brand experience required
• Experience in managing creative agencies/talent and leading creative projects and campaigns from concept to launch
• Excellent project management skills to initiate, plan, and execute projects from start to finish with ability to meet deadlines
• Excellent organizational skills with the ability to oversee, multi-task and juggle multiple projects and processes
• Strong communication skills – verbal, written and presentation
• Ability to demonstrate analytical skills with data-driven thinking to drive business results
• Strong problem solving abilities to identify issues and quickly respond with solutions
• A collaborative personality and team player with experience working in a team environment with marketing managers, a creative team, and x-functional partners in order to consistently drive results
• Exceptional attention to detail in order to catch small mistakes and master proofreading/editing
• A proactive and driven nature and intellectual curiosity to independently learn and develop ideas

Why National Funding?

• Positive, energetic, passionate, business casual environment with management who commits to your success
• Fantastic benefits package: Our current benefit package includes medical, dental, vision, life, LTD and AD&D insurance as well as a 401(k) Retirement Savings plan with an employer match. Eligibility for all benefits will start the first of the month following 60 days of employment.
• Numerous employee events throughout the year, including our annual traditions such as a Day at the Del Mar Racetrack, Del Mar Mud Run, Bring Your Kid to Work Day, Holiday Party, Employee and Family Picnic, sporting events and more.

National Funding is one of the leading providers of short term loans and equipment leasing for small businesses across the United States. In both 2013 and 2014, we were ranked by the San Diego Business Journal as one of the 100 Fastest Growing Private Companies in San Diego and listed on the Inc. 5000 List of America’s Fastest Growing Private Companies. We serve the small business community nationwide by offering a range of financial services and products. Since 1999, we have been in the forefront of the equipment leasing business, working with businesses in hundreds of communities and industries to expand and upgrade their business equipment. As we have grown, so too has our product line, and now we are one of the country’s largest private lenders of small business loans. Our customers call on us to get working capital, merchant cash advances, credit card processing, and, of course equipment leasing.

National Funding is an Equal Opportunity Employer.