What are the responsibilities and job description for the Sales & Marketing Analyst position at National Shunt Service?
Full job description
National Shunt Service Ltd. (NSSL) is a family owned and operated transportation company, operating across the US & Canada. We specialize in total yard management logistics (shunting).
We're seeking an innovative, forward-thinking Sales and Marketing Analyst to join the front lines of our NSSL Sales & Marketing team! In this role, you'll be responsible for identifying key data insights & reporting trends, analyzing data through the lens of content creation, collaborating on development of creative campaigns, and effectively driving business initiatives forward.
If you have a strong analytical mindset and a passion for creative business growth, we'd love to have you on board!
Job Responsibilities
- Design and automate data-focused campaign strategies to maximize efficiency across Sales, Marketing & Operations.
- Work alongside US & Canadian Sales to identify and target potential customer leads.
- Conduct market research to identify key audience segments & potential customers.
- Manage third-party data & audience segmentation tools, extracting actionable insights.
- Develop and maintain marketing & sales KPI dashboards to track performance.
- View data findings & trend analysis through the lens of targeted content creation & marketing strategies.
- Build campaigns through keyword research, SEO, audience testing, and ad copy.
- Maximize ROI in the following channels: Direct Mail, Email, Social Media, Omni-Channel Campaigns, Website and more.
- Execute paid ad campaigns across platforms including Meta, LinkedIn, Bing & Google.
- Generate & own insightful reports and presentations to company leaders & decision makers.
- Other duties as required.
Qualifications
- Bachelor’s Degree or equivalent experience in reporting or data analytics.
- 2 years of experience in Sales & Marketing Operations.
- Proficiency in Excel and other third-party business intelligence platforms.
- Familiarity with WordPress, Google Analytics, Google AdWords, LinkedIn & Meta
- Experience with digital marketing & paid social media advertising.
- Strong analytical skills, with the ability to interpret performance metrics.
- Proven project management abilities, with a focus on time management.
- Self-motivated individual with strong written and verbal communication skills.
- Solid grasp of statistical concepts, large data sets, and trend analysis.
- Previous experience in B2B or B2C environments considered an asset.
- Knowledge of the transportation or logistics industry is a plus.
Benefits
- 401(k) with company matching
- Health Insurance
- Dental & Vision insurance
- Employee assistance program
- Life insurance
- Generous Paid time off
- Referral program
- Work Location: In person, Hybrid (Based out of the Dublin, Ohio Office)
We are committed to make our recruitment process inclusive and accessible to all applicants. Accommodations will be provided, upon request, to applicants with disabilities to ensure equal opportunity throughout the hiring process. We're grateful to all candidates who apply to work with our organization; however, only selected candidates will be contacted.
If you have a winning attitude and are looking for a rewarding career in a niche business, NSSL could be the right place for you to grow your career. For more information about National Shunt Service and other career opportunities, please visit www.nationalshunt.com. We're always looking for great people to join our team!
Job Type: Full-time; Hybrid (Based out of the Dublin, Ohio Office)
