Director, Influencer Engagement

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100 years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

Reporting to Head of Events, Activations and Talent & Influencer Engagement

Peacock is seeking an experienced, creative and collaborative cross functional leader to oversee the influencer engagement work across Peacock publicity and marketing. In this role you will be developing best practices to ensure strategic implementation around our work with content creators. The ideal candidate is someone with a strong talent background who has extensive experience working with content creators across social platforms. They thrive in a fast-paced environment, love entertainment, cultural trends and being part of a high performing team.

Essential responsibilities could include, but are not limited to:

• Develop and drive a framework around influencer engagement across Peacock publicity & marketing inclusive of internal process, pay, deal structure, posting requirements, etc.
• Provide creative and strategic guidance to key cross functional partners, collaborating with marketing, PR, social, and media counterparts to build effective and earned media driving influencer campaigns
• Work with cross functional partners to scope project size to inform budget, ensure strategic alignment, and that creative inputs and timelines are met
• Oversee and build a roster of external agency partners
• Have a pulse on the social trends, influencer and competitive landscape, identifying up and coming talent and content creators with brand ambassador potential
• Use creative judgement to influence initial ideation and briefing process
• Accountability for recapping and tracking of campaign work, provide analysis to inform future work
• Partner with Ad Sales to bring content creator opportunities into client campaigns

Qualifications

Qualifications:

• Minimum of 10 years of talent and social/content creator experience, entertainment experience a plus but not required
• Extensive fluency of social platforms and best practices
• Deep knowledge of what makes successful content on social media
• Passion and experience in the creator economy and its evolving landscape
• Hyper organized, adaptable and detailed oriented with the ability to handle multiple assignments concurrently and keep pace in a quickly moving and ever-changing environment
• Ability to engage, collaborate and provide clear communication to cross functional teams
• Strong work ethic, self-starter with a dedication to excellence
• Can simultaneously have big picture view and be in the weeds of execution

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $130,000 - $160,000 (bonus and long-term incentive eligible)

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants
and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation,
marital status, pregnancy, veteran status, membership in the uniformed services,
genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories,
or arrest or conviction records, in a manner consistent with relevant legal
requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring
Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

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