Paid Social Media Analyst

NDM is a family-owned hospitality business that started in F&B and is now expanding into vacation rentals. We are creating a new sector in hospitality by creating identifiable brands with consistent accommodations, services and amenities within the vacation rental space. Imagine combining the comforts of a vacation home with the experience and consistency of a world class resort.

Our Benefits: Health, Dental, Vision, Free Life Insurance, 401k Plan Available, Discounted Hotel rooms, Discount in F&B outlets, Development opportunities, Employee appreciation events, Recognition and Rewards Program, And Many more!

The Paid Social Media Analyst plays a key role working with internal and external partners to execute Paid Social campaigns that drive profitable ROI. The individual in this role will serve as the primary contact for the Rentyl Resort brand(s) to assist with the planning and execution of Paid Social campaigns; ensures best practices are met in the day-to-day execution of the channel and coordinates Paid Social strategies across brands to leverage our scale, data, and insights for maximum efficiency in the hotel/vacation rental category. This position collaborates with business partners to develop strategies on how to utilize Paid Social in conjunction with organic social; develops recommendations; and leverages members of the broader Marketing team to meet business objectives.

Responsibilities:

• Develops and executes strategic initiatives for the Rentyl Resort brands paid social media.
• Performs and oversees regular Paid Social account audits, including audience targeting selection and analysis, ad creative and copy optimization, and competitor analysis, to establish consistent increases in Paid Social performance.
• Partners with brand teams, paid search teams and the Director of Communications to establish KPI's for Paid Social.
• Maintains and manages ongoing weekly and monthly reports for Paid Social campaigns to monitor impact of work and channel performance.
• Works with our Web analytics team to ensure appropriate tracking and tagging is implemented for campaign activations.
• Helps prioritize each of Rentyl Resort brands messaging to ensure business strategies are maintained and ladders up to campaign / business initiatives.
• Continuously monitors changes in the Paid Social ecosystem to provide recommendations and optimizations for relevant campaigns to the Director of social media and Brand teams.
• Partners with Organic social media team and paid search team to communicate to brands any potential partnership opportunities, investment changes and key metrics of success.

Requirements:

• 2-3 years' experience working in the digital media buying & planning space, particularly working in Paid Social
• Experience in developing paid strategies and executing campaigns and performing analysis on performance that are in line with the campaigns set KPI's.
• Expertise in Microsoft Excel with a strong analytical mindset and appetite for data analysis and reporting development.
• Knowledge of current digital consumer and industry behaviors trends, attitudes, preferences, and needs required.
• Familiarity with Facebook Ads, Twitter Ads and Google Analytics.
• Excellent written and verbal communication skills required.
• Experience in hotels/retail industry a plus.

Great Perks and Benefits - Work with a "Win from within company"