Content Strategist

The Neon One Marketing team is rapidly growing and focused on driving growth and building a brand that customers love. Our team has roles in product marketing, content creation, partnerships, digital excellence, and lifecycle marketing. To help power our next wave of user acquisition, we’re looking for an analytical, creative, collaborative content strategist to focus on driving organic growth.

Reporting to the content marketing manager, you will be responsible for identifying and executing content-driven organic initiatives to help us acquire customers. You’ll operate cross-functionally and work closely with our content, product marketing, demand generation, web development, and brand teams to provide insights that can shape and improve our marketing programs.

Primary Responsibilities:

• Craft interesting, well-researched content to drive traffic, engage and convert target customers, and improve shared content across social media channels; content to include white papers, blog posts, website copy, eBooks, case studies, webinars, videos, and other content as needed
• Collaborate with product and sales teams to develop industry and role-based messaging to support go-to-market strategies
• Provide accurate and timely reporting on content marketing activities, share regular updates to stakeholders, and identify creative tests and strategies to optimize content
• Create content that follows Neon One’s messaging, style guidelines, brand, and voice
• Own the entire content lifecycle including pitching, research, execution, promotion, reporting, and optimization
• Propose and drive content initiatives, projects, and experiments designed to improve engagement, content-influenced pipeline, and SEO
• Balance customer/user experience and business impact with speed and quality
• Serve as a subject matter expert on the social good industry and nonprofit technology

Experience:

• 3 years of content marketing and writing experience, nonprofit or SaaS industry a plus
• B2B experience and understanding of sales team process
• Proficiency in Google Analytics
• Proficiency with a variety of SEO tools (Google Search Console, Moz, SpyFu, Google Optimize)
• Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations
• Excellent interpersonal and communication skills, ability to evangelize and educate the various facets that are SEO
• Outstanding knowledge of SEO best practices regarding keyword research, on-page optimization, link building
• Analytical orientation - Strong data-driven approach to problem-solving
• Ability to collaborate and build relationships with in-house content and technical stakeholders
• Ability to deliver organic results without compromising the brand experience for users

Who are we? Neon One powers the future of philanthropy- combined, our software platforms have helped organizations raise more than $13 billion. And we’re just getting started. We care about the 35,000 nonprofits we serve and the people who run them, and we're constantly learning and growing.

Who are you? You work hard and like to collaborate with others. You're ambitious, driven, and passionate about outside-of- the-box thinking. You love to troubleshoot and deep dive into complex requests to find the best solution. You care about making good happen in the world and you'd like your job to be more than just a job.

Why work for us? We're growing rapidly. As a part of our team, you'll navigate challenging assignments, grow professionally, and have access to professional development conferences and industry thought leaders. Best of all, you'll get to work with a great group of people that thrives on innovation, collaboration, creativity, and risk-taking

...what about benefits? We offer a comprehensive healthcare benefits package - which includes Medical, Dental and Vision coverage, Life and Disability products, FSA medical, dependent care, mass transit and HSA accounts. We recognize the importance of work-life balance and offer flexible time off. We also provide a 3% company match for 401k.

Be Extraordinary. Be Yourself.

• We embrace the distinctive qualities of all members of our community to foster an environment where everyone is conscientious of different experiences each of us brings to the table.
• We believe diversity, equity and inclusion are crucial to our capacity for innovation and success.
• We grow together when we create a diverse workforce where everyone is compensated fairly according to their experience and the demands of their position.
• We seek to create a culture where our team feels safe, respected and free.

Job Type: Full-time