What are the responsibilities and job description for the Marketing position at Newance?
NEWaukee is seeking two marketing professionals to join their team!
NEWaukee is a brand engagement agency that helps businesses find innovative ways to connect to their audiences. Their clients include Tsunami Express Car Wash, North Shore Bank, Harley-Davidson, Sargento, and more.
Location: This is a hybrid role based in Milwaukee, WI.
Marketing Specialist:
What You’ll Do:
What You’ll Do:
NEWaukee Offers a Comprehensive And Competitive Benefits Package Including:
NEWaukee is a brand engagement agency that helps businesses find innovative ways to connect to their audiences. Their clients include Tsunami Express Car Wash, North Shore Bank, Harley-Davidson, Sargento, and more.
Location: This is a hybrid role based in Milwaukee, WI.
Marketing Specialist:
What You’ll Do:
- Develop and implement digital marketing campaigns, including paid social media, Google/PPC, and programmatic
- Manage traditional marketing campaigns, such as radio, out-of-home, TV, and sponsorships
- Set up A/B tests, monitor performance on an ongoing basis, and optimize campaigns for performance
- Source and manage communication with third-party marketing vendors and partners
- Communicate detailed plans for NEWaukee’s graphic designer, videographer, photographer, and other NEWaukee staff, to support the creation of copywriting and visual assets needed for the tasks outlined above
- Act as a consultant including tracking project hours, budgets, and analytics.
- Contribute to documents and presentations related to projects for clients and internal review, including regular reporting
- Support on-site at NEWaukee and its client’s events
- Writing, editing and publishing engaging copy for campaigns.
- Creating graphics in Canva as/when appropriate via existing templates.
- Personal branding. Serve as content expert during NEWaukee webinars and promotional events.
- How to mix creativity with speed. NEWaukee moves fast and our team is never bored but we don’t sacrifice creativity to get there.
- Proven track record of managing budgets, creating effective paid marketing campaigns across channels, and optimizing for results
- Strong understanding of traditional, programmatic, and digital advertising
- Exceptional communication and presentation skills, capable of effectively articulating ideas and strategies
- Demonstrable experience with marketing data analytics and tools, such as Looker Studio, GA4 and/or Google Tag Manager, and a propensity for data-driven decision-making
- Solid computer skills, including Google Sheets and/or Microsoft Excel with an understanding of creation equations for tracking budgets and other data points
- Strong mix of creative and analytical skills, with a propensity for data-driven decision-making
- Comfortable with a fast-pace environment, with the ability to pivot tasks and strategies quickly
- Demonstrated ability to learn quickly, adapt to new contexts and work environments, and be open to feedback and continuous improvement
What You’ll Do:
- Write engaging and persuasive copy for web, social media, email, audio, video and SMS campaigns.
- Develop and manage content calendars to ensure consistent and timely delivery of content.
- Shoot, edit, and produce high-quality photo and video content for social media platforms, such as Instagram, Reels, and TikTok.
- Analyze social media performance metrics and adjust strategies to optimize engagement and reach, and provide recommendations for improvement.
- Identify and build relationships with influencers and brand ambassadors. Coordinate influencer campaigns, ensuring alignment with brand goals and messaging, and track performance.
- Conduct market research and stay updated on industry trends and competitor activities.
- Contribute to documents and presentations related to projects for clients and internal review, including regular reporting.
- Support on-site at NEWaukee and its client’s events.
- Paid media such as Meta advertising and Google/PPC.
- Marketing data analytics and tools, such as Looker Studio, GA4 and/or Google Tag Manager.
- Personal branding. Serve as content expert during NEWaukee webinars and promotional events.
- How to mix creativity with speed. NEWaukee moves fast and our team is never bored but we don’t sacrifice creativity to get there.
- Proficient in using social media platforms (Instagram, Facebook, LinkedIn, TikTok) with a proven track record of creating engaging content
- Strong writing and editing skills, with a keen eye for detail
- Experience in photography, video production and editing (or even a great personal Instagram or Tiktok!)
- Familiarity with design tools such as Canva
- Exceptional communication and presentation skills, capable of effectively articulating ideas and strategies
- Solid computer skills, including Google suite
- Comfortable with a fast-pace environment, with the ability to pivot tasks and strategies quickly
- Demonstrated ability to learn quickly, adapt to new contexts and work environments, and be open to feedback and continuous improvement
NEWaukee Offers a Comprehensive And Competitive Benefits Package Including:
- Fully paid health/vision/dental and 401k match (4% at one year)
- A highly collaborative and exceptionally talented team
- Unlimited PTO
- Stipends for ongoing education, such as certification
- Unique perks like sabbaticals, at least one 3-day weekend/month and more
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