Marketing Manager

Who we are. Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, Markmonitor, Network Solutions, Register.com and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands. Markmonitor is looking for an awesome Marketing Manager to own the development and management of B2B lifecycle marketing initiatives across customer journey stages and channels, including strategy, campaign planning/set up/execution, cross team collaboration and reporting. This person will be responsible for strategic email programs, customer and lead generation campaigns, and event support to maximize engagement, increase qualified lead capture, drive upsell and grow overall awareness of Markmonitor and its unique selling proposition. The job requires technical savvy, strong writing, and communication skills, as well as a keen aptitude for marketing and brand strategy. Excellent interpersonal skills are also required because success in this role depends on the ability to effectively collaborate with internal partners (e.g. content marketing, creative, product, sales, account management and industry relations). What you’ll do & how you’ll make your mark. Participate in refining Markmonitor’s customer journey stages and creating strategic initiatives for each phase (awareness, consideration, commitment, onboarding, engagement, and retention) Create and refine effective programs that leverage tenure and customer behavior data, and include a mix of triggered, targeted, and broad educational email campaigns Manage nurture campaigns and email workflows; partner with Content Marketing Manager and other internal stakeholders on assets that will move users forward through each stage of the customer journey Partner and proactively communicate with marketing colleagues (e.g., creative, marketing operations, content, and corporate communications), as well as business stakeholders and cross-functional partners, to define tactics for generating awareness, driving demand, and delivering high-quality leads for the Sales and Account Management teams Critically review data and insights on marketing reporting and touchpoints (email opens, click-through rates, website engagement, web lead form completion, etc.) and identify opportunities for improvement Create and maintain collateral, including pitch decks, data sheets and battle cards Manage fulfillment of industry association sponsorship commitments Work closely with business stakeholders to provide planning, communication and logistical support for customer events and other special forums; maintain associated budget, procurement, and invoice/expense tracking and reconciliation Stay up-to-date on industry trends, best practices, and emerging technologies to ensure that our marketing efforts are innovative and effective Who you are & what you’ll need to succeed. A Bachelor's Degree in Marketing, Business, or closely related field preferred 5 – 7 years of progressively responsible professional experience in marketing, advertising, communications PLUS event management or related roles required; preferably in B2B business Excellent communication and partnership skills with ability to navigate the organization and build relationships Ability to think strategically but with a "roll up the sleeves" attitude and a readiness to execute Experience in developing comprehensive plans and executing flawlessly Highly organized and detail-oriented performer with excellent project management skills and ability to manage multiple projects simultaneously Strong technical aptitude and computer skills with proficiency in MS Office applications (Outlook, Word, PowerPoint and Excel), email management systems, marketing automation and website content management systems Self-starter, proactive, creative, and critical thinker Ability to travel 15-20% Why you’ll love us. We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid or work-from-the-office environment. Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well. We celebrate one another’s differences.  We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.  We have 20 affinity groups where you can network and connect with Newfolders globally. We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more! Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold! Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship. This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above. Newfold Digital is a leading web technology company serving nearly seven million customers globally. Established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group, our portfolio of brands includes: BlueHost, CrazyDomains, HostGator, Network Solutions, Register.com, Web.com, and many others. We help customers of all sized build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with customers to serve their online presence needs.