What are the responsibilities and job description for the Laboratory Sales position at Newport Labs?
Medical Sales Representative
Newport Labs has immediate opening for experienced laboratory salespersons.
We are a well-established full-service diagnostics testing laboratory serving Southern California.
Key Responsibilities:
· Marketing laboratory testing services to both new and existing customers.
· Sell clinical laboratory testing through promotion of services to authorized health care professionals in a consistent and compliant manner.
· Identify potential business sites which have a need for COVID testing.
· Train and interact with health care professional and staff about lab tests, billing policies and procedures.
· Actively pre-call appointments and utilize lead generation with required per month site visits to maintain sales goals.
· Maintain CRM of all calls and sale pipeline
· Always maintain strict confidentiality and HIPAA compliant rules.
· Act as a self-starter to foster territory growth and drive sales through up-selling of existing accounts.
· Maintain and pursue knowledge in associated specialist testing area and incorporate knowledge of service offerings.
· Performing responsive ongoing in-person and telephonic customer service required to maintain Labs Clients.
· Participating in and complying fully with the Labs Compliance Program.
· Analyze sales statistics to identify areas of improvement
· Track results and trends regularly for business forecasting
· Develop and execute innovative sales strategies
· Build and form new partnerships with potential clients
Specific Duties
· Conduct client needs assessment: Conduct a formal review of each client’s needs in the areas of problems and opportunities. The review consists of an in-depth face-to-face meeting where rapport building begins, and knowledge of the business and its needs are gained.
· Develop new leads every month: Using cold calling, networking, and referrals, develop new solid prospects per week. Lead generation should represent approximately 50 - 75% of the LSR’s initial efforts and be scaled back as necessary in the second and subsequent years. The LSE will spend a minimum of 2 hours each week in telephone calls securing appointments with prospects. It is expected that the LSR will contact 20 leads per week and secure 5 appointments.
· Face-to-Face Meetings: It is expected the LSR will make a minimum of 5 face-to-face meetings per week via pre-set appointments.
· Provide customer service: Conduct on-going programs with existing customers consisting of new business opportunities and collections.
· Review existing selling process: Management will accompany ASE to a complete review of the ASE of the selling process.
· Matrix: Formal updates through companies CRM are expected on a weekly basis regarding the status of all accounts and leads. Updates consist of information regarding appointments, presentations and projections. Evaluations will be conducted as needed, specifically focused in the areas of prospecting, presentations, closing, paperwork, follow-up/teamwork.
Qualifications
· Must have experience in healthcare, laboratory and/or diagnostics sales selling to medical professionals
· Bachelor’s degree from a four-year college or university- preferred.
· Three or more years of calling on provider groups (Integrated Delivery Networks, Physician Group Practices, Clinics) and C-level decision-makers in the healthcare industry.
Job Type: Full-time
Pay: From $45,000.00 per year
Benefits:
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Supplemental Pay:
- Commission pay
Education:
- Bachelor's (Preferred)
Experience:
- Sales: 2 years (Preferred)
License/Certification:
- Driver's License (Required)
Work Location: Multiple Locations