Demand Generation Campaign Manager

NICE
Hoboken, NJ Remote Full Time
POSTED ON 1/20/2023 CLOSED ON 3/3/2023

Job Posting for Demand Generation Campaign Manager at NICE

Demand Generation Campaign Manager

Location:  Salt Lake City, UT; Hoboken, NJ; Richardson, TX (office based, hybrid work schedule.)

NICE is looking for a high-performing, self-driven, creative Demand Generation Campaign Manager to deliver complex, multi-channel campaigns to drive awareness, consideration, purchase and expanded adoption of the NICE contact center solution.  Reporting to the Director of Demand Generation, you'll join a group of highly collaborative marketers and take the lead in the cross-functional orchestration of marketing campaigns that drive quality outcomes for the business.   ​


As a Demand Generation Campaign Manager, a Typical Day Might Include the Following:

  • Drive the strategic development and execution of marketing campaigns, including but not limited to top of funnel demand generation campaigns, media buying, webinars, emails, etc.
  • Work with key stakeholders on campaign GTM strategy, and manage regular check ins, program calibration and 4-quarter out planning.
  • Manage planning, development and timely execution of campaign plans with multiple owners across, product marketing, designers, corp comms and marketing operations.
  • Create project briefs that communicate the purpose and goals, drive the implementation through project plans and inspire great outcomes.
  • Manage logistics, budgeting, scheduling elements as related to campaigns.
  • Manage lead acquisition, nurture and follow-up; collaborate with sales to ensure strong follow-through on sourced leads.
  • Track program results, measure program success, and report metrics to stakeholders and sales teams. Recommend improvements based on results.
  • Take a data-driven approach to customizing marketing assets and developing initiatives that align with the customer journey, sales buying stages, and LOB-specific needs.


To Land This Gig You'll Need:

  • Bachelor's degree in Marketing, Communications, Advertising, Public Relations, or related field (or equivalent work experience) is required.​
  • Minimum 3 years’ experience in B2B Marketing, preferably in a Demand Generation role. Strong background in campaign development and marketing program execution required.
  • Ability to manage multiple projects simultaneously with exceptional attention to detail, meeting all deadlines and flawless execution.
  • Ability to present program strategy and plans clearly, collect and act on feedback from a broad group of stakeholders
  • Excellent written and oral communication skills required – and importantly, proactively and clearly communicate expectations and deadlines to internal audiences.
  • Comfortable working with sales teams, cross-functional marketing teams, Executives, and Customers.
  • Ability to execute programs on time, on budget, and with existing resources.
  • Collaborative in nature and desire to work as a team.
  • Working knowledge of Salesforce.com is a bonus.
  • Candidates with SaaS business experience, high-growth software and/or contact center experience have an advantage.


Bonus Experience:

  • Experience in hi-tech or telecommunications related field. Contact center experience
  • SaaS/on-demand software experience
  • Experience with Salesforce.com, Power BI, Eloqua and/or Marketo​
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Salary.com Estimation for Demand Generation Campaign Manager in Hoboken, NJ
$160,270 to $204,804
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