SEO SPECIALIST

The people at Nifty are passionate about their work and are driven by innovation. Each day we strive for excellence. Our work environment is equal parts casual and professional. We’re serious about our business and delivering the best service to our members, but we also make it a priority to keep things fun and exciting. Join the Nifty team, where innovation is the goal, hard work is expected, and creativity is rewarded.

The Role

We are hiring a self-motivated SEO Strategist. You will work directly with clients and other Strategists at Nifty to ensure clients' marketing strategies are executed properly, and that they are getting the desired results and staying within budget. You will coordinate with other departments (design, development, digital advertising etc.) to deliver the highest quality of work and ensure that all aspects of the client's marketing strategy are compatible.

We are looking for a creative and dedicated individual who will fit our culture. If you enjoy working with other young professionals who believe in creating innovative solutions to problems, we encourage you to apply.

Location:

We have physical offices located in California, Idaho, Vermont, and Utah. If you live more than 50 miles from our physical offices and in one of the states listed below, the position is fully remote. If you live within 50 miles of one of our offices, we have a hybrid in-office/remote work schedule. We are only looking for candidates from one of the following states at this time: Arizona, California, Connecticut, Georgia, Florida, Idaho, Illinois, Indiana, Maryland, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Texas, Utah, Virginia, Vermont

Responsibilities:

• Develop custom online marketing strategies for clients that drive new leads through multiple channels
• Communicate with clients on a regular basis via email, phone and video conferencing
• Manage clients marketing budgets in an effective and efficient manner
• Track project costs and time in order to meet budget
• Develop and manage a detailed project schedule and work plan and put together monthly reports on results and progress
• Provide project updates on a consistent basis to various stakeholders about strategy, adjustments, and progress
• Utilize industry best practices, techniques, and standards
• Measure project performance to identify areas for improvement
• Maintain a positive attitude and bring value to our company culture
• Continuously learn and strive to be self-sufficient in managing clients

Qualifications and Skills:

• Minimum 2 years experience with SEO project management.
• Minimum 2 years working in an agency setting.
• Experience working with the WordPress CMS platform, basic HTML knowledge & ability.
• Proven track record of successfully managing SEO campaigns to increase organic traffic and leads from clients’ websites while staying within a predefined budget. Applicants must be ready & willing to discuss.
• Experience analyzing SEO campaigns with Google Analytics and Search Console to make effective changes & explaining the impacts of the campaign to the end client.
• Effective communication skills with multiple people involved in search marketing campaigns from development, ads managers through the end client to effectively communicate campaign progress & keep initiatives on track.
• Deep understanding of SEO tactics, on-site and offsite, technical, industry best practices, current & past industry trends, as well as black hat tactics to avoid.
• Solid understanding & experience with using keyword research to effectively direct content development efforts and adjust existing content, URL, title, metas, headings, etc. with the ability to explain and justify efforts to the client.
• Writing: Ability to write effective titles, headings, meta descriptions, etc. and make adjustments to content (onsite and off) for effective keyword usage, flow & calls to action. Solid grammar, spelling vocabulary & editing skills.
• Self-motivated, self-starter with the ability to figure things out & research solutions to problems on your own.
• Familiar with using third-party tools like Ahrefs, Screaming Frog, Bright Local, etc. for campaign analysis & adjustments.
• Ability to perform technical site, content, and competitor audits to apply findings for ongoing refinement of search progress.
• Effective client communication skills, and ability to upsell products and services when deemed beneficial.
• Excellent verbal and written communication with reporting & discussing campaigns progress/needs with clients.
• Ability to discuss and demonstrate effective link acquisition strategies and recognize quality/effective links vs. potentially harmful, ineffective link acquisition strategies.

Benefits:

• Excellent compensation and benefits package
• Generous vacation and paid holidays
• Medical, dental, life, and vision plans
• 401(k) plan
• Eligibility for Variable Pay increase based on your clients’ budgets.
• Some flexibility in working hours of the day once track record has been proven.