Classification: Non-Represented (Confidential)

General Purpose:

To improve student achievement through the preparation of District communication plans, publications, news releases, reports, social media calendars, and other internal and external reports; to create, write and produce video programs; develop proactive relationships with local, regional and national media; and to analyze and recommend communication strategies and procedures for the District. A focus on deepening partnerships with local community based organizations to leverage the powerful and unique organizing, leadership, and educational strategies from grassroots communities and families. Create regular ways of gathering with families and community members to reflect on core and differentiated values and share key insights, concerns, and perspectives about educational change.

Reports To: Superintendent

Essential Requirements:

• Equivalent to a Bachelor’s degree from an accredited college or university with major course work in public relations, Journalism, English, communications or a related field
• Two years general media experience preferred; or any combination of education and experience which would provide the applicant with the desired skills, knowledge, and ability required to perform the job
• Knowledge of media best practices and measurement, graphic design and/or website design and maintenance, content management systems, Associated Press Style, and marketing.
• Knowledge of principles and practices of journalism, school and community relations, and techniques of planning, layout, and editing brochures, pamphlets, newsletters, and other publications, and photography and video production.
• Knowledge of current office procedures, practices and computer equipment.
• Ability to maintain a high level of ethical behavior
• Ability to work independently with limited supervision to solve problems and schedule tasks in an environment of changing priorities and emergency situations
• Ability to sit, stand, have finger/hand dexterity for working on computers for extended periods of time and regularly focus on a computer screen
• Ability to plan, organize, and prioritize work, complete tasks, and meet deadlines in a timely and efficient manner
• Must maintain confidentiality when dealing with sensitive information and data
• Must be punctual, dependable, self-disciplined, and have excellent attendance
• Mental and physical skills necessary to perform the essential functions of the position
• Prepare original, interesting and informative publications, videos and news articles
• Ability to analyze communication effectiveness and develop strategic plans
• Must possess a basic knowledge of desktop publishing software
• Demonstrate a strong commitment to continually learning professionally and growing personally

Essential Duties and Responsibilities:

• Developing communications plans for District initiatives, including research and evaluation of effectiveness
• Implementing the ongoing content development and curation of the District’s website. Generating editorial calendars and crafting content for district newsletters
• Establishing relationships with media and assisting with press conferences, media tours, and pitching
• Assisting with crisis communications
• Maintaining quality control and keeping up-to-date on new internet technologies and standards
• Preparing newsletters and publications for distribution both within and outside the District
• Writing news releases, articles, and news items and editing the copy of other contributors
• Developing and coordinating public relations activities for bond elections; preparing work plans and strategies for information dissemination
• Assist in managing outside consultants, vendor, and designers on District projects
• Researching and writing speeches as necessary
• Developing and implementing internal communication programs
• Creating, writing and producing video programs for District staff
• Providing copy, design and photographs, and providing guidance related to printing
• Assisting schools and departments by providing guidance on preparing or editing articles and other publications
• Creating content and posting to district social media
• Preparing photographic and other visual aids
• Preparing communication plans to meet District and schools needs
• Providing editing services for district publication.
• Maintaining regular and consistent attendance and punctuality
• Performing related duties consistent with job description and assignment
• Promote cultural bridges between North Bend schools and the North Bend community
• Promote parental involvement in school and in student extracurricular activities
• Serve as an advocate for parents and students from historically marginalized communities

CERTIFICATES, LICENSES, REGISTRATIONS, BONDING AND/ OR TESTING REQUIRED:

• Criminal Justice Fingerprint Clearance
• Pre-Employment drug screening
• Valid Oregon Driver’s License
• SafeSchools Training as required
• COVID-19 Vaccination record, or approved medical or religious exception

PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Frequent reaching, handling, talking and hearing. Mobility to work in a typical office setting and use standard office equipment, stamina to remain seated and maintain concentration for an extended period. Hearing and speech to communicate in person or over the telephone. Vision: Frequent near acuity; occasional far acuity. Vision to read printed materials, computer screens and/or other monitoring devices.


WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Climate controlled office settings and exposure to minimal noise intensity levels. Moderate level of contact with district personnel and outside agencies/community.

Salary Range: $24.28/hr - $31.94/hr
226 Days, 8 hrs/day