Paid Technical Specialist

Paid Technical Specialist

NPAccel  – Lehi, UT
https://neilpatel.com/

About Our Company

Neil Patel has been recognized by the Wall Street Journal, Forbes, and the United Nations, to name a few, as one of the most influential and successful marketers and entrepreneurs in the world. NPAccel is the agency that brings his passion and insights to life for the world’s small businesses.

About the Opportunity

NPAccel (NPA) is seeking an experienced Paid Technical Specialist who will be responsible for the day-to-day operational management of paid digital marketing campaigns which can include paid search, display and social advertising strategies across both B2B and B2C business.

At NPA, Paid Technical Specialists are typically responsible for creating and optimizing paid media channels to support clients in their growth goals.

The Paid Technical Specialist role will help drive growth and success for organizations on digital platforms. This role is important as it is an integral part of the development and management of having an effective digital strategy as well as effective media buying for our customer base.

About the Role

At NPA, the Paid Technical Specialist will typically work within a larger digital marketing team and will work closely with our COO, Director of Digital Strategy and our Sr. Paid Specialists to ensure paid media strategies are aligned with overarching marketing goals for our individual customers. The Paid Technical Specialist will not have face-to-face interactions with clients, but will help Sr. Paid Specialists with campaign related tasks and projects. 

Your daily responsibilities may include:

• Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
• Working cross-departmentally to align campaign strategies and goals across the organization
• Providing ongoing actionable insights into campaign performance to relevant stakeholders
• Defining, measuring, and evaluating relevant paid media KPIs for customers
• Building out media buys for various ad platforms and working directly on the day-to-day execution of paid media
• Conducting in-depth keyword and website research, ad grouping and audience targeting, and paid account audits
• Maintaining knowledge of industry best practices and new technologies

 Preferred Qualifications

• 2+ years of experience in digital marketing with a focus on PPC, Paid Social, Display, Remarketing, and Analytics 
• A history of developing traffic-driving integrated Paid Media programs for small to medium size businesses spanning B2B and B2C
• Proven experience building, growing, auditing, monitoring, and reporting on different types of digital ad campaigns
• Ability to solve problems and identify opportunities through the use of data & analytics, market research, and strategic frameworks
• Experience managing complex, multi-platform digital marketing strategies across clients is preferred
• Successful track record of helping to build and present strategic digital approaches, recommendations, and tactics for campaigns
• Deep understanding of agency-style business operations and how to leverage performance tactics to ensure long-term customer success and continued revenue growth
• Thrives in a fast-paced environment and has a passion for digital marketing
• Bachelor’s degree, preferred
• Personal qualities of integrity, credibility, and commitment to the mission of NPAccel

We offer an exceptional work environment, outstanding community, and professional reputation. We value our company culture, which is friendly and respectful. We provide comprehensive benefits including medical, dental, vision and life insurance benefits, 401K and paid time off.

NPAccel is an Equal Opportunity Employer. NPAccel does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.