What are the responsibilities and job description for the SEO Coordinator position at NuFACE?
Essential Functions:
- Collaborate with Sr. Copywriter marketing team on compelling and relevant website content, product names, descriptions and blog posts.
- Work with Sr. Optimization Manager to develop, manage, and execute on SEO roadmap.
- Perform on-page optimization, such as meta descriptions and title tags.
- Research and report relevant search engine keywords and trends.
- Develop off-page optimization initiatives, such as link-building.
- Advise, monitor and perform redirects.
- Track and communicate key performance indicators (KPIs), report rankings, and recommend tactics to optimize further.
- Keeping up with the SEO industry through blogs, publishers, competitive research, etc.
- Other projects and duties as assigned by management.
Skills/Qualifications:
- Bachelors degree in related field.
- 1-2 year(s) years of experience in SEO content, writing and digital marketing.
- Experience conducting keyword research & creating informed content calendars.
- Excellent writing, editing and communication skills.
- Working knowledge of AP Style and ability to adhere to style guidelines.
- Strong intrinsic desire to learn, generate results and build relationships.
- Experience with content management systems such as Shopify and Wordpress.
- Experience with SEO tools, including Moz, SEMrush, Search Console and Google Analytics.
- Technical knowledge of website architecture (experience with HTML Markup, CSS, XML).
- Demonstrated ability to maintain a constant flow of requests and manage interdependent engagement programs.
- Ability to multi-task, to work independently or as part of a team.
- Strong analytical and project management skills.
- Excellent time management and organization skills.
- Excellent communication skills and ability to interface effectively with other departments.
- Must be a self-starter with energy, drive and determination to accomplish goals.
- Proven competency in software applications including Microsoft office, with the ability to learn programs quickly.
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