Senior Account Director

New York, NY Full Time
POSTED ON 1/18/2024

NVE Experience Agency is a brand experience and production agency dedicated to building ideas rooted in culture and guided by the principle that ‘The Right Moment Will Transform Someone Forever.’ NVE’s team of creatives, strategists, and producers develop insight-driven ideas rooted in culture to convert consumer attention into commitment, action, and brand loyalty.

Summary of Position:

NVE is seeking a Senior Account Director to counsel and strategically grow multiple Account Services teams and brands within the Spirits vertical. This role will lead the development of experiential marketing strategies, campaigns and projects and events.  Candidates should have exceptional interpersonal communication, prior senior client management experience, strong leadership skills, with a demonstrated ability to think strategically, problem solve, and oversee a complex book of business in facilitating multiple account teams and projects simultaneously.

The Senior Account Director will lead multiple account teams to secure and grow key Clients in the agency while managing, mentoring, and coaching account team members under their supervision. They will develop and own relationships with multiple key Clients as a representative of the management team, leading the overall client experience for those accounts. They will be responsible for project oversight, managing and tracking revenue, and participating in both new business and client strategy development, presentation, and delivery.

This role will report directly to the VP, Group Account Director.

Role Priorities:

  • Client Counsel: Act as the agency’s senior and experienced point of contact for multiple key accounts, streamlining internal and external client communication throughout the campaign/project management process
  • Financial Ownership: Oversee and track all revenue and gross profit associated with your accounts, approx. $10M - $20M in gross revenue per year
  • Project & Program Ownership: Senior account leadership and oversight across multiple projects and account teams within your client roster; To include project leadership across large format programs and complex events with budgets of $500k - $3M
  • Brand Strategy: Guide and counsel leading brands within the NVE portfolio
  • Account Team Leadership: Supervise, train, and lead assigned account teams to success. Demonstrates leadership abilities by managing and mentoring approximately three or more direct reports and their supporting staff
  • Account Growth & New Business: Experienced in leading year-over-year revenue growth for multiple Clients, by identifying organic growth streams and securing new business
  • Process & Project Management: Regularly identifies areas and proposes solutions for streamlining efficiencies in regards to processes between project teams, departments, etc.
  • Finance & Invoicing: Oversees all client invoicing and invoice tracking for assigned projects, client teams, and wider account team
  • Resourcing & Recruiting: Takes ownership of the recruiting process for open positions on their team as they grow and scale the business. Works with a team to identify and develop talent on behalf of the agency, in addition to managing bandwidth and resourcing with their direct reports
  • Cross-Department Collaboration: Develop strong partnerships across Creative Services, Production, Strategy, and Content departments including departments outside of those participating in direct client work

Job Responsibilities:

  • Client Services, Account Growth & Brand Strategy
    • Act as a senior and experienced point of contact for key Clients, oversee assigned team’s client communication and management of expectations during the campaign production and execution process
    • Anticipate client needs and proactively offer solutions and experiential opportunities for the brand
    • Ensure timely and quality delivery of all contracted event deliverables
    • Develop and deepen client relationships and grow multiple key accounts
    • Responsible for creating and executing SOWs, ensuring POs are received from a Client in a timely manner
    • Responsible for overseeing the profitability and financial tracking for projects under their supervision, including reporting revenue and profit margins to GAD
    • Maintaining extensive knowledge of the brand, and consulting internal teams to further drive strategic updates that will contribute to the brand's success
    • Drive collaboration and process to ensure our deliverables meet the client's goals, KPI's and the overall business' success
    • Develop and deliver creative ideas that meet client objectives using a wide arsenal of marketing tactics including live events, social media, emerging technology, and strategic partnerships
    • Oversee client year-over-year revenue growth by proactively identifying organic growth streams within new and existing businesses
    • Develop Forward Growth Plans and perform customer health checks throughout the financial year
    • Drive new business opportunities from qualifying leads, owning the pitch process, and developing the deliverables
    • Work with new business teams and strategy teams to respond to RFPs and proactively identify ways to further engage and grow assigned accounts
    • Participate in RFP brainstorms, offering creative ideas and approaches towards client requests and needs
    • Identifies areas for proactive pitching and has a successful understanding of bandwidth and resourcing and works with a team to develop proactive opportunities
  • Account & Team Leadership:
    • Experience in building and managing teams, and scaling business, with 3 direct senior reports (Account Directors and Senior Account Executives)
    • Provide ongoing mentorship, training sessions and career development to further grow each individual's career
    • Provide education and direction on goals and objectives to the team
    • Incredibly strong communicator internally and externally; Responsible for effectively translating, communicating, and prioritizing client requirements to teams
    • Demonstrates understanding of agency and client functions by taking ownership of new team member onboarding & training process
    • Consistently motivate internal teams and actively promote innovation, new thinking, and advancement of skills
    • Establish cross-functional relationships with department counterparts and assist in overseeing the health of cross-department activities, relationships, processes and workflow
    • Responsible for managing account resourcing applied against the scope of a project and allocating hours to ensure projects are not under/overstaffed
    • Responsible for managing their team's bandwidth based on hours per scope, and percentage of their time being allocated per program
    • Responsible for managing up to Group and Executive Leadership, ability to report on and speak to the overall health of the account, data, metrics, etc.
    • Works closely with Group Leadership and HR to recruit and retain high-functioning employees
    • Demonstrates ability to develop talent on behalf of the agency consistently and at scale
    • Regularly contributes new ideas, processes, or solutions for improvements to the current onboarding & training process
  • Project Management:
    • Implementing and managing all necessary internal and external processes to ensure proper communication flow and manage expectations
    • Supervise and monitor the assigned account team’s day-to-day activities internal/external weekly updates on project development and management, client meeting preparation, etc.
    • Responsible for delegating tasks and responsibilities across multiple teams
    • Attend and supervise critical internal/external meetings as needed
    • Works with Production to supervise program budgets ( range $500K - $3M). To include tracking of scope changes, team resourcing, and client approvals
    • Works with Production to submit budget reconciles and secure client approval post-event
    • Supervise the development of post-event recaps for Clients
    • Act as a senior liaison between agency departments and the Client to ensure all contracted deliverables are executed and deadlines met
    • Responsible for reporting on project and client profitability including ensuring resource reports are populated on a consistent basis throughout the duration of the project lifecycle and reviewing with Group Leadership

Qualifications: 

  • 8 years of experience in account leadership, campaign/event management/production, marketing, advertising, digital PR, and experiential
  • Familiarity with developing integrated campaigns that include paid, earned, social, and owned media for brands
  • Proven track record of client leadership and account growth
  • Entrepreneurial mindset with demonstrated experience successfully leading and converting new business opportunities, understanding all stages of the new business process, and successfully scaling teams and business operations to support growth
  • Experience in an agency environment; must be process-oriented and highly organized
  • Excellent people manager with the ability to recruit and retain high-functioning employees; naturally driven to inspire, motivate, and mentor
  • Viewed as a strong, respected, and inspiring leader by the current leadership, peers, Clients, and direct reports
  • Experience with management and oversight of complex client budgets
  • Ability to write effectively, persuasively, and professionally
  • Confidence in verbal and written communication with excellent presentation skills
  • Flexibility and adaptability to a fast-paced work environment and ability to work under tight deadlines
  • Willingness to work extended hours and on weekends when necessary
  • Proven ability to weave brands into popular culture

Requirements:

  • Must be able to remain in a stationary position 50% or more of the time

Location: We are a hybrid company with hub locations in Los Angeles and New York. The ideal candidate is located in New York.

Perks & Benefits: 

  • Health & Wellness Benefits 
  • 401k Match 
  • Communication Stipend 
  • Paid Company holidays & PTO Package 
  • Company get togethers & annual retreats 
  • Paid Parental Leave 
  • Flexible WFH policy 

Salary Estimation:

This is an exempt role. NVE intends to provide a competitive total compensation package which includes a variety of incentives, benefits, growth and developmental opportunities. The base salary range for this role is between $130k - $160k. There are many factors to the presented salary range, including but not limited to - location, departmental budgets, certifications, and overall job-related qualifications.

Salary.com Estimation for Senior Account Director in New York, NY
$168,376 to $240,804
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