What are the responsibilities and job description for the Digital Marketing Coordinator position at OAK+FORT?
OAK FORT is a fashion and lifestyle brand that embodies minimalist values by providing accessible luxuries consisting of modern everyday essentials. Focused on creating tomorrow’s classics, our philosophy fuses aspects of art, culture and design with contemporary elements to provide reimagined versatile products that transcend convention.
POSITION SUMMARY
As the Digital Marketing Coordinator, you will be responsible for assisting in the planning and execution for all digital marketing strategies with a focus on email and SMS marketing, in addition to paid social and search. This is a unique opportunity for an individual who has exceptional analytical skills and is driven by data and performance.
RESPONSIBILITIES
Email Marketing (30%)
- Manage the day-to-day aspect of all email marketing initiatives, including but not limited to the creation and monitoring of messages, segments and workflows.
- Assist in the strategy and planning for this channel.
- Identify opportunities to optimize and leverage the channel.
- Analyze and report on channel performance.
SMS Marketing (30%)
- Manage the day-to-day aspect of all SMS marketing initiatives, including but not limited to the creation and monitoring of messages, segments and workflows.
- Assist in the strategy and planning for this channel.
- Identify opportunities to optimize and leverage the channel.
- Analyze and report on the channel performance.
- Act as a liaison between OAK FORT and our SMS marketing partner.
Paid Social and Search (30%)
- Act as a liaison between OAK FORT and our digital ads partner.
- Manage the day-to-day aspect of all digital ad initiatives, including but not limited to optimizing creative and copywriting.
- Assist in the strategy and planning for this channel.
- Identify opportunities to optimize and leverage the channel.
- Analyze and report on the channel performance.
Other (10%)
- Assist in the general activities of the Marketing department as required.
- Perform other duties or projects as assigned.
- Stay informed of current and changing trend in fashion, public relations and social media.
- Continuously provide recommendations and contribute ideas on how to improve.
KEY KPI’s YOU WILL BE MEASURED ON:
- Performance of email marketing channels including subscriber growth revenue, open rates, click rates and conversion rates.
- Performance of SMS marketing channels including subscriber growth, revenue, open rates, click rates and conversion rates.
- Performance of paid ads including CPM, CPC, ROAS and conversion value.
REQUIREMENTS
- 1-2 years of experience in a digital marketing or related role
- Post-secondary education (diploma/degree) in Marketing
- Previous experience and a good understanding of email marketing
- Previous experience and a good understanding of paid ads and their accompanying platforms: Facebook, Google, YouTube, etc.
- Previous experience and a good understanding of SMS marketing is an asset
- Previous experience and a good understanding of Google Analytics (certification is an asset)
- Proficient in Microsoft Office (Word, Excel, PowerPoint) and Photoshop (InDesign is an asset)
- Strong communication skills both verbal and written
- Ability to communicate with industry contacts comfortably and represent OAK FORT in a professional and polished manner
- Exceptional time management skills, including the ability to prioritize, manage and meet multiple deadlines
- Results driven, energetic, resourceful and proactive with superior interpersonal skills
- Knowledge in fashion media landscape, both print and digital, are an asset
- Connects with OAK FORT aesthetic
- Experience working in the fashion retail industry is an asset