What are the responsibilities and job description for the Product Marketing Manager position at OCLC?
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The Job Details are as follows:
This Product Marketing Manager is responsible for the strategic product marketing activities to sell OCLC products and services to libraries in the United States. This role is responsible for the development of go-to-market strategies, in addition to planning and directing tactical execution of marketing programs that support the launch, awareness and sales of products to wide range of libraries.The successful candidate will balance strategic marketing skills with a strong creative approach. The candidate will have a wide range of marketing experience, including strategic planning and tactical execution, business-to-business and consumer, traditional and digital marketing expertise. Excellent written, spoken and visual communication skills are critical, along with the ability to grasp and translate technical capabilities of software and services into stories that grab the attention of the customer. The person should become an expert in the products, competition, market trends, buyers, how they buy and their buying criteria and transfer that knowledge to the sales team. Ability to relate discrete products to overall OCLC strategy is essential.
- Market intelligence – be an expert on library buyers, how they buy and their buying criteria; be an expert on the different segments of the library market and how to position OCLC Services in those market segment(s).
- Work with product management to develop the marketing strategy and marketing plans in support of products developed for the public and academic library markets. Manage the resourcing and tactical implementation of those plans.
- Develop product positioning and messaging that differentiates OCLC services in the market.
- Product launch and rollout of new functionality – plan the launch of new OCLC services or enhancements and manage the cross-functional implementation of the plan.
- Sales support – communicate the value proposition of supported products to the sales team and develop the sales tools that support the selling process of services to different segments of the public library community
- Gather inputs and data to shape and reshape strategy and tactical plans as needed to ensure success and contribute metrics to ongoing product line of business reviews.
- Develop and implement metrics to measure impact and success of marketing plans.
Qualifications:
- 7 years of product marketing experience with at least 3 years’ experience in a strategic management role.
- Prior experience in product marketing in the software development field and/or data services. Prior experience with marketing or product management within the library community an advantage.
- Bachelor’s in business or marketing or other relevant field; Master of Library Science, MBA or equivalent post graduate qualification is a plus
- The ideal candidate will have experience with applying the Pragmatic Marketing process and toolset or equivalent in launching and marketing new products or services.
- Exceptional written and verbal communication skills are a must.
- Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
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